Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Internal Communications. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document. They are the Swiss Army Knife of public relations.

Engineering 98

Engineering Television Travel Financial 98

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate communications regularly involves interaction with senior leaders and HR departments. . Social Media & Community Management. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. The approach isn’t just growing the brand’s audience.

Case Study 92

Case Study Study Brand Branding 92

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. The brand recovered quickly by featuring actor Chris Noth in a clever campaign promoting indoor cycling’s very real health benefits. And just like that… Peloton was blindsided again. Badly played.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. But can a PR campaign pay for itself? More media, more money.

Study 234

Study SEO Course B2B 234

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Video lessons , webinars , self-service workshops, guides , branded tools and so on. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

Reputation Us

MARCH 6, 2022

It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. Among them, he proposes, are “ reputational benefits ”— earning a positive brand image.

Reputation 78

Reputation Ethics Mobile Corporate 78

Prohibition

MARCH 2, 2023

Twitter Community Notes alerts Twitter has implemented a new alert within its Community Notes feature – alerting users that have previously engaged with a tweet when a new note is attached. This seems to come as part of Twitter’s aim to dispel misinformation, alerting users to errors and enabling them to re-assess their response.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. One of my favorite tips for writing a compelling proposal is to add some personality and color commentary to an otherwise straightforward document using the tool Loom. We use photos, videos and color to communicate that to prospective clients.

Writing 104

Writing Analysis Case Study Video 104

PR for Anyone

APRIL 3, 2024

With a career spanning over 30 years in fashion, she reminisces about her days as a designer, crafting both children’s and women’s clothing for iconic brands like Guess Kids and Jay-Z’s Rock-A-Wear. Hailing originally from Brooklyn, Adelina’s roots are deeply embedded in the vibrant culture of the city.

Fashion 130

Fashion Instagram Industry Meeting 130

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Invite the media, prominent members of your community, and your friends and family! Learn How to Write a Great Press Release.

Small Business 83

Small Business Community Local Social Media 83

Karen Freberg

FEBRUARY 26, 2023

Investing in this formula: Document + Create + Advocate. I have always said you have to be your best advocate, and in building a brand – you have to just that. In building something from the beginning – you have to share your experiences, updates, stories, and document these for others to see.

Conference 82

Conference Agency Resources Social Media 82

Contently - Strategy

OCTOBER 18, 2023

With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. As you click through more content, you find that the brand aligns perfectly with your interests and needs. The result?

Content Marketing 52

Content Marketing Marketing Data Comparison 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement. Locate brand-appropriate social influencers.

Pitching 136

Pitching Agency Tools Resources 136

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

Media Relations 156

Media Relations Media Print Software 156

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Prohibition

OCTOBER 7, 2022

There may be potential for new advertising opportunities on Twitter with this update, similar to ads on the TikTok feed – this will be one to keep an eye on as it could offer brands a further way to reach audiences. TikTok update policies. We certainly welcome this. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. Check on my Sleep Number communities one last time.

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. So, I thought I’d share a few of those folks with you today. Wale Agboola.

Instagram 114

Instagram Fashion Local Sports 114

Prakkypedia

JULY 8, 2014

A lot of organisations will have a communications strategy in place, but a surprising amount of organisations don’t. If you’re a communications professional, you know the value of a documented strategy which outlines your business objectives, your target audiences and your key messages. Is there a crisis communications plan?

Corporate 107

Corporate Communications Guidelines Policies 107

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 71

Ethics Training Financial Survey 71

PR 20/20

MAY 26, 2016

If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. Redefine your brand vision. Focus on producing a blog that’s great for your readers.”.

Blogging 51

Blogging Brand Branding How To 51

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication.

Local 120

Local Radio Community Tools 120

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers. This is where food PR agencies excel.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. 10 Communities as media. . #10

Publicity 164

Publicity Ethics Data Community 164

Solo PR Pro

MAY 24, 2022

Gayle, who considers award submissions to be somewhat of a specialty, turns to three main sources: Professional and industry groups Community groups — such as civic associations, nonprofits or the local Chamber of Commerce Media outlets. Many require an extensive amount of documentation. Assess the complexity.

How To 52

How To Groups Writing Local 52

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 3: Demonstrate Community Relevancy.

Reputation 60

Reputation Nonprofit Policies Financial 60

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. FuturePRoof was founded by Sarah Waddington in 2015.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Humanizing your brand is essential to its success. Here are some ways to “humanize” your brand on social media: 1. Document company social events and get behind-the-scenes photos.

Marketing 75

Marketing eBook Case Study Measurement 75

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Your product or service brand name (if different).

How To 198

How To Instagram Social Media LinkedIn 198

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70