PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. The approach isn’t just growing the brand’s audience.

Case Study 92

Case Study Study Brand Branding 92

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission.

Ethics 70

Ethics Training Financial Survey 70

PR Fuel

SEPTEMBER 16, 2020

This is a one-or-two page document that highlights something new or different your company is doing. You can share relevant company information with them like product launches, events in their communities, and important updates. Reputation and Brand Management. The most common way to reach journalists is through a press release.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission.

Ethics 52

Ethics Training Financial Survey 52

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Being kind is a long-term investment in your brand. Show me the money!

Leadership 71

Leadership Reputation Employee Hotels 71

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Enhanced brand reputation? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

Solo PR Pro

DECEMBER 3, 2019

As we head into 2020 and a brand new era, there are a few things that Solo PR pros need to leave in 2019. As we enter the next decade, commit to pricing your services (PRO Members Resource) like a boss and not a junior level employee. We are in the last month of this decade. I know, mind blowing, right. Self doubt. End of debate.

System 65

System Training Resources Employee 65

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

JULY 11, 2017

Press releases are still potentially powerful for PR, as well as for branding, lead generation and SEO. Human-interest press releases — news about employees who have achieved something notable on or off the job — tend to get a strong reception, as long as the achievements are significant and/or unusual. The human resources department.

SEO 42

SEO How To Software Resources 42

Karen Freberg

FEBRUARY 4, 2018

I have been a fan of Gary’s for years – and he is someone who has mastered the art (and science in many ways) of establishing a unique brand voice and presence within the industry. Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing.

Social Media 45

Social Media Media Education Industry 45

Cision

JUNE 29, 2015

Having a likeable brand can help you avoid crisis. Want more crisis communication tips? A well-documented phenomenon in psychology is “mirroring,” or the unintentional mimicry of the gesture, speech pattern or attitude of another person. Have happy, likeable employees? Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Product recalls and product issues can easily lead to early death for most brands.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

FEBRUARY 24, 2016

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Snapchat has become one of the most popular and talked about platforms for 2016.

Customer Service 40

Customer Service Employee Internal International 40

Ethical Voices

JULY 24, 2023

” Would I be proud of the work that I’m doing in terms of the purpose and the impact that it has on people, communities? Keep it to the factual issues with documentation proven related to the position. What’s your advice when it comes to the use of AI and misinformation or how brands can protect against it?

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Communications Conversations

DECEMBER 11, 2020

We also have easy access to a shared server, Google drives and other document-sharing tools. . Plus, many of the employees have long tenures (10-20 years), which speaks volumes. The Minnesota communications community is a vibrant group of professionals who are looking out for each other during this very trying time.

Interviews 185

Interviews Meeting Video Energy 185

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Both versions provide three users seats, but you need the expert version for all the bells and whistles and white label branding. 8) User reviews and community comments.

Pitching 63

Pitching Analytics Enterprise System 63

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs).

Training 72

Training How To Course Software 72

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Your product or service brand name (if different).

How To 198

How To Instagram Social Media LinkedIn 198

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Department leaders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Ethical Voices

APRIL 2, 2024

I oversee all the communications, emergency management, and brand management. You mentioned it’s a hundred-page document. There were key points that were identified throughout the document that were consolidated into a one or two pager. I worked at an LGBT community center many moons ago.

Policies 62

Policies Ethics Government Leadership 62

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Southwest Airlines’ Employee-Generated Video. So, will travelers bestow brand preferences on travel companies that make them chuckle?

Travel 89

Travel Airlines Hotels Marketing 89

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Your product or service brand name (if different).

How To 57

How To Instagram Social Media LinkedIn 57

MaccaPR

NOVEMBER 30, 2017

The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. Are you a brand so prominent that all people have to do is hear your name on a TV spot and they’ll be reminded to buy your product? But now with social media, we can multiply that engagement a thousand-fold.

Marketing 76

Marketing Consumer Measurement Viral 76

MaccaPR

DECEMBER 19, 2016

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. The brand recovered quickly by featuring actor Chris Noth in a clever campaign promoting indoor cycling’s very real health benefits. And just like that… Peloton was blindsided again. Better.com.

Facebook 310

Facebook Crisis Employee Government 310

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Add to that the high turnover in communication teams. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Document this workflow overview.

How To 60

How To Software System Employee 60