Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. The fifth reason is to sexy-up some headlines – pump yourself up in the trades with the hope of becoming an acquisition target yourself.

Company 150

Company Tools Technology Software 150

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Stay on top of hot tech news every day.

Blogging 136

Blogging B2B Technology Pitching 136

Solo PR Pro

FEBRUARY 15, 2022

An influencer you started talking with about an opportunity completely ghosted you and now you don’t know what to tell your client. You’ve been asked by your client to vet an influencer who has presented a media kit and pricing sheet that you think is way out of line with your client’s budget. Secret sauce for solo PR pros.

Small Business 99

Small Business Web Nonprofit Resources 99

Solo PR Pro

NOVEMBER 16, 2021

No matter how long you’ve been in business, whether you’re a solo PR pro or leading a small team, you may have noticed the whispers of self-doubt sneaking into your consciousness. When Tracey finally woke up to the impact that her negative thoughts were having on her life and her business, she knew that something needed to change.

Exercises 87

Exercises Energy Writing Analysis 87

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. They also invested too heavily in paid media vs. earned/owned.

Google 259

Google Digital PR Mobile SEO 259

Solo PR Pro

FEBRUARY 2, 2021

Professional development is a large piece of your success as a solo PR pro. If you’re a whiz in your day-to-day and clients sing your praises, it might be time to supercharge your PR experience and position yourself as a credentialed leader in the field. You should also have at least five years of professional experience.

Study 96

Study Ethics Education Groups 96

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Most have blogs for further exposure. Let’s take a look at six of the best tech podcasts on which your PR pro should book the CEO.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Using PR best practices to navigate Wikipedia.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 9: The Mid-start. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. Of course, many of those texting, tweeting, messaging, blogging, etc.,

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Polaris

DECEMBER 14, 2014

For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Best Business Book: Start With Why, by Simon Sinek. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Here’s this month’s PR tech sum. Out of respect, yesterday, I did not publish.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Beyond PR

NOVEMBER 10, 2016

“‘Controlling’ the message is one of the things many PR folks struggle with. However painful it is to admit, the reality of media relations is that you can’t control everything. writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Targeting your media outreach isn’t a new concept.

Media 77

Media Pitching Resources Media Relations 77

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. They also invested too heavily in paid media vs. earned/owned.

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. A5 PR messaging is just 1 dimension of IC. A5 Agree with @shelholtz PR also needs to work with HR to foster employee connectivity, empowerment, and engagement #measurepr. Brush up on your math skills.

Internal 40

Internal International Communications Measurement 40

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? One of the oldest uses, and perhaps most valuable uses, is in media monitoring.

Employee 135

Employee Software Survey Tools 135

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. 74% of PR pros report an increase in work quality when using AI. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Just get started: 4 tips for solo PR pros ready for the next step.

How To 97

How To Social Media Community eBook 97

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, while I was very used to doing things a particular way during my time as a Digital PR, one thing that I’ve realised is that there are so many great methods you can utilise to achieve positive results by learning from others.

Digital PR 161

Digital PR Tools Pitching Film 161

Deirdre Breakenridge

DECEMBER 12, 2016

Where to Start. Moreover, you can connect with experts directly on social media. This is true for every field and industry, but especially for PR pros. The first step in learning leadership skills is a very basic one: Be on those social media channels where the experts are. Read and comment on their blogs.

Leadership 150

Leadership Social Media Community Interviews 150

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Let Your Coverage Be Your Guide! Did they use your language or your angle?

Writing 216

Writing Report How To Google 216

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. The Economist Style Guide was my primary source. If items were not covered there, I repaired to the comprehenesive online The Guardian style guide. The RESET style guide. Avoid these words.

Writing 95

Writing Google Comparison Government 95

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Inman, LA Weekly, NY Weekly, and so much more.

Publicity 52

Publicity Video Pitching Google 52

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Start listening: Podcast website. Where to start: 1. Start listening: Podcast website. Where to start: Seth Godin - This Is Marketing, Nov.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For?

Publicity 70

Publicity Small Business Advertising Advertising 70

Rock the Status Quo

FEBRUARY 23, 2015

It fills up your brain with juicy little pieces of information that seem to pop out front-and-center right when you need them. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! It includes some very useful details.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Solo PR Pro

AUGUST 26, 2014

Isn’t it annoying that we’ve typically had to create a social media calendar in one format to plan our updates, and then copy/paste that information into another system for scheduling? At Solo PR, don’t endorse blanket or overdone automated sharing of social media posts. You can, and I’m going to show you how.

Social Media 69

Social Media How To Media Google 69

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. Still reading? Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. How did you get your start in PR?

Pinterest 120

Pinterest Mobile Pitching Social Media 120

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. That’s the exact question I asked my PR 20/20 peers. PR 20/20’s Guide for Top Marketing Resources.

Resources 53

Resources Marketing SEO Engineering 53

PR Fuel

JULY 10, 2018

Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: No Guiding PR Strategy – This point is first for a reason. All these other mistakes can be forgiven and forgotten, but floundering around without a PR strategy will get you nowhere.

Local 40

Local Newspapers Writing Pitching 40

Solo PR Pro

AUGUST 19, 2014

Welcome to the next installment of Solo PR Pro’s Tool School series ! Most of the tools listed here are free, though some are paid and a couple (noted with an asterisk*) are affiliate links that earn Solo PR Pro a commission, which help support the operations of Solo PR Pro if you purchase through them (my techie guru thanks you!

Tools 78

Tools eBook Print System 78

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure.

Measurement 118

Measurement Analytics Tools SEO 118