ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Here are some ways to construct a killer content calendar and get the most out of it.

How To 259

How To Social Media Product Launch Construction 259

Flack's Revenge

SEPTEMBER 1, 2021

I’ve witnessed time and time again how a strategic and well-thought out PR program can bring real value to a business. So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. I was already in a crusty mood when I saw the Inc.

Writing 177

Writing Pitching Report Industry 177

Flack's Revenge

DECEMBER 12, 2022

It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption.

Real Estate 156

Real Estate Case Study Technology Education 156

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. There too, you have influencers, like industry analysts. There too, you have influencers, like industry analysts. So what do you do, if you are in enterprise tech or some gorpy B2B space? Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

Burrelles Fresh Ideas

JANUARY 9, 2024

As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception.

Pitching 94

Pitching Print Measurement Report 94

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. There too, you have influencers, like industry analysts. There too, you have influencers, like industry analysts. So what do you do, if you are in enterprise tech or some gorpy B2B space? Here’s how pros deal with it.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. Try a Google Search The easiest way to find coverage is through Google Search. Journalists don’t respond; they post.

Digital PR 62

Digital PR How To Media Google 62

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. at the highest level at Tesla with the source saying, ‘We no longer have a PR Team.” at the highest level at Tesla with the source saying, ‘We no longer have a PR Team.” PR Implications. Jordan Chanofsky, CEO.

Leadership 282

Leadership Social Media Trends Facebook 282

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. Perhaps you have a widespread international pickup to consider.

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. I also link to the underlying source.

B2B 105

B2B Survey Pitching Software 105

The Hoffman Agency

MARCH 8, 2024

But there are things you can do to maximize your chances that your target opens and reads your pitch. Jake Meth – now the founder of Opinioned and former commentary editor at Fortune – works to help his clients place op-eds in top media. A simple Google search can determine how unique an idea is. Watch the news.

Pitching 41

Pitching Media Agency Writing 41

PR for Anyone

APRIL 30, 2020

We are now entering a new PR cycle of what happens after re-opening? We are certainly facing a new “normal” in every industry and this is your opportunity to land media coverage discussing what that is. Stay on the pulse of this and use your expertise on what you think that means for your industry and why.

Publicity 173

Publicity How To Insurance Insurance 173

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. According to NewsWhip’s data, there have been 7.5

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

SEO 129

SEO Engineering Google Study 129

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Resolution Blog

JULY 9, 2018

But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It’s time to start thinking how to amplify your coverage. Can it be turned into a blog?

Retail 168

Retail Internal International Twitter 168

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. For example, when a task gets harder in business, most leaders make a change or strive to do something different.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. As companies get older, they accumulate, announcements, transactions and history.

Company 98

Company Survey Pitching Report 98

Flack's Revenge

OCTOBER 22, 2014

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. You pay the reporter and you get coverage. You need to hire an agency in each country / major region.

Government 214

Government Agency Mobile Technology 214

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. How does a PR team keep the momentum going if things get quiet? 6 ways to build publicity when it’s quiet. Speak up on owned media.

B2B 147

B2B Pitching Case Study Local 147

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. They’re places we go to connect, and get entertained and informed. How does one figure this all out?

Facebook 184

Facebook Web Social Media Engineering 184

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The company has traditionally had a strong offering in media monitoring including broadcast monitoring.

Instagram 136

Instagram Technology Resources Employee 136

Flack's Revenge

MARCH 8, 2018

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations.

Data 159

Data Media Software Viral 159

Sword and the Script

MAY 11, 2019

On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 138

Study Media Relations Media Measurement 138

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. Some organisations have both—and sometimes, they operate as one unit. In this blog post, let’s look at the differences between public relations and marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. No wonder industry pundits have been sounding the death knell for this tactic for over a decade. No wonder industry pundits have been sounding the death knell for this tactic for over a decade. The good news?

Writing 92

Writing How To Print Corporate 92

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. It was because of these platforms that great pop culture moments have been created, and even political revolutions have started by people getting together on them.

Engineering 128

Engineering Writing Social Media Tools 128

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Blogger outreach gets personal. Guest posting gets personal. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Insights for better relationships with the media.

Study 165

Study Communications Survey Pitching 165

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60