Communications Conversations

SEPTEMBER 1, 2016

Allison Kent-Smith, founder of Smith & Beta, a talent development firm, had an interesting quote in a post this week: “Agencies continue to invest in acquiring talent versus developing talent. The surprising thing is that there’s not more investment in the people that walk in the doors every day.”

Company 60

Company Case Study Internal International 60

Stephen Waddington

OCTOBER 4, 2020

How has Brexit and COVID-19 impacted the CIPR and what do you plan to do about it? How has Brexit and COVID-19 impacted the CIPR and what do you plan to do about it? I’m backing Pete Holt for CIPR President in 2022. How can the CIPR’s Board and Council better represent members and the profession? What’s needed?

Meeting 78

Meeting Government Energy Employee 78

Waxing UnLyrical

NOVEMBER 18, 2016

But what we can do is plan for it. So that, all other things being equal, we’re better positioned for success – however we define it – than ever before. So that, all other things being equal, we’re better positioned for success – however we define it – than ever before.

Course 40

Course Nonprofit Banking Training 40

ZudePR

SEPTEMBER 8, 2015

I was the sort of child who’d buy a new LP/tape and, if I liked, play it over and over and over until I was bored. And so it was with books. There are only so many hours in the day and with young children, where do you find the time to sit down and read? You wouldn’t think it was so difficult to read a book a month.

Blogging 75

Blogging Print System Sports 75

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. Where does the time go? All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 93

Agency Trends Marketing Survey 93

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. I mean, we get asked that a lot, actually, it’s kind of a new title, but I think it’s for communications, it’s such a good time. So really looking forward to this, Bryan.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ZudePR

MARCH 22, 2018

*By a first-time (self-publishing) author. 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil. #5

Writing 83

Writing Google Blogging Exercises 83

ZudePR

NOVEMBER 21, 2019

But this time it was about me. I’ll let you read it, then at the bottom of this post, I’ll share how it happened. Zude PR owner Sawyer, 47, who lives near Clarkston on Glasgow’s south side, published RESET in August 2018 after 10 months working on it full-time. An announcement.

Financial 25

Financial Retail Blogging Writing 25

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Because someone put a lot of time into something that leaves me with the Henri-the-cat-kind-of-ennui that makes me question the meaning of life. Press kit used to mean kits meant exclusively for print outlets and technically it still does.

Media 120

Media Television Video Print 120

Waxing UnLyrical

DECEMBER 18, 2013

But a day off work – even if it’s for something as important as exercising our franchise – can tend to blur our focus. This time around, a third party was formed and became a viable competitor: the Aam Aadmi Party (AAP). [Ed: After all, what’s better than a mid-week day off?!

Social Media 89

Social Media Media Government Google 89

Beyond PR

MARCH 30, 2016

It’s easy to get overwhelmed, especially if you’re a small company at a big show. As soon as you register for an event or sign a contract to exhibit, the mountain of tasks looms – from booking your travel and designing your booth to planning your marketing and sales strategies. Know your booth number and use it.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Waxing UnLyrical

JANUARY 11, 2012

It came together rather quickly – in about a week – and what I loved most about it was that it was a Blue Key Champion -generated idea (I’d wanted to do something like this even before we started the campaign, but I knew it wouldn’t work until we’d built a community). Background.

Twitter 107

Twitter Analytics Community Facebook 107

Journalistics

JANUARY 3, 2016

it’s hard to justify such a dramatic decline in post volume. As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why I Was NOT Blogging. In the first three years of Journalistics, we published 236 posts.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

it’s hard to justify such a dramatic decline in post volume. As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why I Was NOT Blogging. In the first three years of Journalistics, we published 236 posts.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Sword and the Script

DECEMBER 10, 2019

It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. Finally, if you’d like to be invited to make a prediction next year – here’s where to sign up.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. I realized it would be silly not to have someone as experienced as Nate on our podcast. Positional started its SEO strategy by building a foundation of content on the site. Positional is now live!

Internal 62

Internal International Insurance Insurance 62

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest, then you want to get the most out of it. Here are some things you or PR team should consider doing to extend your investment in PR.

Media 97

Media B2B Groups Conference 97

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. click any image for higher resolution).

Marketing 75

Marketing System Analytics Content Marketing 75

ZudePR

DECEMBER 30, 2016

Here are my top 10. If you want to receive recommendations like this direct to your inbox in future, sign up here. Sign Up Now. #1: It’d been creeping up on me for years. No longer did it feel weird to take my smartphone to bed with me. Sticking it under my pillow. I had a fuzz in my head.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MAY 31, 2015

But need reassurance that it’ll pay off. But need reassurance that it’ll pay off. You are finding it more and more difficult to get your company’s message heard. But don’t think it’ll ever get you anywhere at work. Your blog is just not working and you’re wondering why.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Measurement 80

Measurement Publicity Analysis Tools 80

PR 20/20

NOVEMBER 4, 2016

The idea was centered on making services tangible with clearly defined costs, features and benefits, almost like buying a product off a retail shelf or signing up for a software service. I spent the first six years of my marketing agency career chasing hourly quotas instead of results. Our goal was to bill a minimum of five hours per day.

Agency 40

Agency Marketing Software Resources 40

Sword and the Script

MAY 3, 2016

In fact, 69% of on-demand views occur more than 10 days after the event,” according to MarketingProfs. “In In fact, 69% of on-demand views occur more than 10 days after the event,” according to MarketingProfs. At the end of it all, after a mad dash over 3-4 weeks, the webinar is forgotten. Registrant conversion.

B2B 60

B2B Content Marketing Web Blogging 60

Beyond PR

OCTOBER 26, 2016

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . He was also a former managing editor for AOL’s personal finance site and a full-time freelance contributor for Reuters and U.S.

Banking 40

Banking Ethics LinkedIn Financial 40

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. This guide will help you improve your team workflow so that you stay current and create more value for clients in less time. Better work, happier clients, and more time left to sell to other clients.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 24, 2019

Listening is a best practice if often underutilised PR tactic. Thanks to Stephen for allowing me to blog about the election, I think it is fair to say we took a different viewpoint. I’m a Conservative in the North East, and used my PR experience to volunteer to help the Conservative Party. By Graham Robb.

Newspapers 78

Newspapers Film Local Policies 78

Sword and the Script

DECEMBER 12, 2017

I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to go. I genuinely enjoy the process of making predictions – and I find it intellectually stimulating to read those offered by other smart people. 4) It’s about the experience. “In

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

NOVEMBER 3, 2015

Those are two words that have no business on a PR agency’s invoice. Reading isn’t a business function, but it’s inherently important daily habit of the best PR professionals. It’s a routine of sifting through vast volumes content, and identifying those pieces relevant to my business. The 6 PR Outputs of Industry Reading.

Industry 60

Industry Pitching Survey Twitter 60

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. That could have been 20 years ago or more.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Maxim Behar

NOVEMBER 17, 2021

And again today, it became clear that the debate between the presidential candidates Rumen Radev and Anastas Gerdjikov will be held Thursday at 8 pm on the Bulgarian National Television (BNT). Host: Hello Bulgaria, wherever you are. You are with "Intersection" - the show in which news first becomes a comment. Here we go. "We

Government 52

Government Sports Comparison Interviews 52

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. She also gets a mention in the article.

Publicity 164

Publicity Ethics Data Community 164