Deirdre Breakenridge

SEPTEMBER 3, 2014

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic.

Communications 383

Communications Tools Google Resources 383

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 116

B2B Marketing Survey Software 116

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MAY 31, 2023

Whether you're creating blog posts, social media shares, or email newsletters, HubSpot's content creation tools , such as personalization tokens and smart content , allow you to easily tailor your messaging and outreach to each segment of your audience. Downloading a piece of content (such as an ebook or infographic).

How To 81

How To eBook Infographics Content Marketing 81

Cision

APRIL 30, 2015

Infographic? The telecommunications company Cisco Systems relies on humor for its video. “ Just like a blog post or white paper, the video wasn’t designed to drive sales immediately. In the ’90s, 7UP created video games starring its mascot for Nintendo Entertainment System, Game Boy, Sega Genesis and other platforms.

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Most content management systems (CMS) will give you a simple way to adjust these headline tags. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. Effective use of H2 and H3 matters. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. How would they pitch their blog to someone else in their niche?” Finding new opportunities with the prospecting tool Why Use Prospecting?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. How would they pitch their blog to someone else in their niche?” Finding new opportunities with the prospecting tool Why Use Prospecting?

Resources 62

Resources Analysis Infographics Examples 62

Business Wire

FEBRUARY 21, 2017

Many editorial systems show the first 55 characters of your news release headline. By going to Google.com/Trends , you can type in and search the words and phrases in your news release to see which term or terms may be most useful to reach and activate your audiences. Search engines showcase the first 70 characters of your headline.

Writing 216

Writing Report How To Google 216

The Stalwart Blog

SEPTEMBER 9, 2019

If it’s positive, the system encourages them to post something online, but if not, be able to give organizations an opportunity to right the wrong before that individual decides to go and tell the world about their dissatisfaction. There’s a company called Invesp that posted a really good infographic.

System 74

System Infographics Consumer Company 74

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) These infographics essentially make non-pitchable topics pitchable.

Google 71

Google Infographics Pitching Resources 71

Presspage

MARCH 5, 2020

Different tools are used to post to the website and to communicate by email, and the two systems don’t talk to each other. Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. It’s seamless system that begins with proposal building and takes your team all the way through pre-event, onsite and post-event tasks. Multiple teams can collaborate and customize events of any size.

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

MARCH 13, 2019

Over the years, I’ve developed a system that helps me stay on top of so many moving parts. I put the system in place two years ago because people were bringing undercooked ideas to our edit meetings. And the best way to do that is by building a content calendar. The calendar is my constant in the Contently platform.

Meeting 111

Meeting System Writing Exercises 111

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Will a blog post go viral? What if there was a way, if not to predict the future, to at least have an early warning system about what content you should promote? As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Here’s how.

Analytics 60

Analytics Viral Social Media Google 60

Buzzstream

FEBRUARY 7, 2018

As Adam Connell of Blogging Wizard says regarding personalized outreach , “…by doing something to help the blogger out, before you’ve even asked them for anything – you’re far more likely to grab their attention.”. Do you want a link to your Twitter profile, blog, or some other page? How do you want to be attributed?

Writing 134

Writing SEO Examples Blogging 134

Shift Communications

JANUARY 16, 2018

So many Facebook marketers have been so entrenched in the system for so long that they’ve forgotten how to do other forms of marketing. When was the last time that you created an infographic? 00:07:24] Your Blog. When was the last time you blogged on your corporate blog? But your blog should not go away.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

MAY 30, 2017

We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say. Until you build the systems and processes that facilitate production and publishing.

Content Marketing 90

Content Marketing Marketing Enterprise Infographics 90

Shift Communications

MAY 14, 2015

Each company is leveraging Google Analytics and some type of content management system, either from a company like Adobe or through a marketing automation system. Interestingly only one company using a formal marketing automation system. Interestingly there were no formal blogs on any of the sites.

B2B 60

B2B Marketing Construction Analytics 60

Presspage

AUGUST 15, 2017

According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. Consequently, tools like AI systems that can parse through large amounts of data, and provide highly targeted content to users will become integral in PR.

Technology 115

Technology Big Data Video Data 115

Waxing UnLyrical

DECEMBER 2, 2013

Streak: Possibly the Best CRM System for Small Business . The Life Cycle of a Blog Post. Why: If you work it, a blog can be a great way to generate exposure, thought leadership and leads for your small business. Ken Mueller shares how to generate traffic for your blog, and extend the life cycle of your posts.

Small Business 100

Small Business Infographics Facebook Resources 100

Buzzstream

FEBRUARY 15, 2024

The metrics emulate Google’s PageRank system. A user clicks into our blog home and then the featured quality links post. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Both have a 100-point scale. Look for sites at least above ~60 DA/DR.

How To 71

How To SEO Google Examples 71

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 101

Case Study Marketing Study Content Marketing 101

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system. This becomes a theme or column for a monthly blog post.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.

Financial 83

Financial Industry Report Insurance 83

PR 20/20

JULY 31, 2018

Then, we secured a big win: Someone in Africa saw an article that we posted on our blog, contacted our sales person for that region, and mentioned the blog. The only way they were affiliated with the company was through the blog. Subscribe to the PR 20/20 blog for useful, actionable content to get started on your journey.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Repurposed Ebooks, Infographics or Whitepapers. For an example of extraordinary interactive ebooks, whitepapers or infographics, check out The New York Times’ Follower Factory report.

eBook 48

eBook Infographics Survey How To 48

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. The filing system is easy-to-use and formatting options are plenty. blog vision) and saved for later reference. Canva : Not a designer? Not a problem. Stay organized with Evernote.

Tools 40

Tools Marketing Google eBook 40

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Social media channels need nutrients (content, influencers) to feed the information system. “If Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 120

eBook Product Launch Software Internal 120

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. That system, however, is ripe for change. healthcare system.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. That system, however, is ripe for change. healthcare system.

Healthcare 52

Healthcare Content Marketing Industry Trends 52