Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales.

Retail 62

Retail Marketing Advertising Advertising 62

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) These infographics essentially make non-pitchable topics pitchable.

Google 71

Google Infographics Pitching Resources 71

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. SelfMade digitally styles entrepreneurs and SMBs to help grow their brand on social media. It was created with Instagram in mind but can be applied to any social platform.

Tools 147

Tools Radio Data Instagram 147

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

PR 20/20

MAY 31, 2023

Whether you're creating blog posts, social media shares, or email newsletters, HubSpot's content creation tools , such as personalization tokens and smart content , allow you to easily tailor your messaging and outreach to each segment of your audience. Downloading a piece of content (such as an ebook or infographic).

How To 81

How To eBook Infographics Content Marketing 81

Business Wire

FEBRUARY 21, 2017

Many editorial systems show the first 55 characters of your news release headline. Social channels tend to pull in the entire headline (along with your Business Wire news release summary) Don’t forget about mobile devices. Keep in mind, ideal headline character counts can vary by platform and news partner.

Writing 213

Writing Report How To Google 213

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Presspage

AUGUST 15, 2017

According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. Consequently, tools like AI systems that can parse through large amounts of data, and provide highly targeted content to users will become integral in PR.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

MAY 30, 2017

See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say.

Content Marketing 91

Content Marketing Marketing Enterprise Infographics 91

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

MAY 5, 2020

PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence. That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020.

Pitching 85

Pitching Survey System Technology 85

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Most content management systems (CMS) will give you a simple way to adjust these headline tags. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. Effective use of H2 and H3 matters. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system. This becomes a theme or column for a monthly blog post. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Buzzstream

MARCH 13, 2024

Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

MAY 28, 2015

Even your social media activity should be designed to drive traffic to your website. You also know that most paid SEO tracking systems pull in Google Analytics data. You’ll see which posts are being read the most, which guest posts or pieces of content on other websites, blogs and social media platforms are driving clicks.

Measurement 100

Measurement Analytics Google SEO 100

Shift Communications

FEBRUARY 23, 2015

Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. Here are three examples I’ve received in the last month for my personal blog: Thanks a lot for accepting the request to connect. Part of the reason is also automation.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting?

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

MAY 14, 2015

Each company is leveraging Google Analytics and some type of content management system, either from a company like Adobe or through a marketing automation system. Interestingly only one company using a formal marketing automation system. Interestingly there were no formal blogs on any of the sites.

B2B 60

B2B Marketing Construction Analytics 60

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. The filing system is easy-to-use and formatting options are plenty. blog vision) and saved for later reference. Canva : Not a designer? Not a problem.

Tools 40

Tools Marketing Google eBook 40

Sword and the Script

NOVEMBER 3, 2015

The second source comes by way of an RSS reader (I’m a big fan of NetVibes ), which I diligently update adding new blogs and media outlets as identified – and eliminating those that become less relevant. Schedule social media. Bookmark blog post or contributed content ideas. Internal notes.

Industry 60

Industry Pitching Survey Twitter 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. 00:01:43] Well, think about what constitutes at least digital marketing these days: search marketing, social media marketing, earned media, owned media, and paid media. So earned media is a super important part. [00:06:39]

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Choose workflow experiments. Assign project teams.

How To 60

How To Software System Employee 60

Buzzstream

FEBRUARY 15, 2024

The metrics emulate Google’s PageRank system. A user clicks into our blog home and then the featured quality links post. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Both have a 100-point scale. Look for sites at least above ~60 DA/DR.

How To 71

How To SEO Google Examples 71

Stephen Waddington

DECEMBER 5, 2018

Good media relations people do what all good influencer relations people are doing which is to engage in dialogue. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Social media platforms provide a means of both distribution and engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

OCTOBER 25, 2023

Customer Relationship Management (CRM) Systems: Tools like Salesforce or Pipedrive can be integrated with content platforms to trace content’s influence over sales cycles and customer acquisitions. UTM Parameters : These are simple code snippets added to the end of URLs to track campaign and content performance.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Waxing UnLyrical

DECEMBER 2, 2013

In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd. Streak: Possibly the Best CRM System for Small Business . The Life Cycle of a Blog Post. Ken Mueller shares how to generate traffic for your blog, and extend the life cycle of your posts.

Small Business 100

Small Business Infographics Facebook Resources 100

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post.

eBook 145

eBook Product Launch Software Internal 145

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. That system, however, is ripe for change. healthcare system.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. That system, however, is ripe for change. healthcare system.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Listening: Social media has provided us with the ultimate research tool. There will be valuable data in CRM systems and other data sources too.

LinkedIn 100

LinkedIn SEO Infographics Data 100