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Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10

Sword and the Script

Rather than chasing a buyer, he advises, indeed teaches, growing sales teams systems and processes to “ qualify hard and close easy.”. Pitchford had to say about sales, process, the “buyer’s system” and the continuous effort for sales and marketing alignment. The Sandler Selling System was developed by David H.

System 0
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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. They need to be able to paint artful pictures, draw effective flow charts all while writing scripts in code to link together tech systems. Infographic: The State of Content Marketing; Rich Getting Richer.

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8 Ways Public Relations Can Fuel Successful Content Marketing

PR 20/20

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

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Media relations is thriving

Stephen Waddington

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

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What Are Quality Links and How to Build Them

Buzzstream

The metrics emulate Google’s PageRank system. A user clicks into our blog home and then the featured quality links post. Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71
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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? In the fifties, Toyota wrote the book on production systems and continuous improvement. At the foundation of TPS (The Toyota Production System) lies the Japanese concept of kaizen. Assign project teams.

How To 60
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4 Tips For Undergoing Your Online Marketing Metamorphosis

MaccaPR

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media channels need nutrients (content, influencers) to feed the information system. “If Social media feeds off of emotions.