Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. Ultimately, ESG is used to measure sustainability and societal impact of an organization. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Institute for Public Relations

OCTOBER 28, 2022

This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and Measurement Month. In 1997, The Institute for Public Relations (IPR) Measurement Commission was formed by a small group of determined disciples of communications research.

Measurement 52

Measurement Groups Blogging Publicity 52

5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Localization goes beyond language.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

JANUARY 15, 2024

By understanding the needs and expectations of different stakeholder groups, strategic communications can tailor messages that resonate, address concerns, and foster a sense of engagement and partnership. The post The Impact of Strategic Communications appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Measure Performance. Having an editorial calendar can also help measure PR performance over the calendar year.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

5W PR

MARCH 15, 2024

Share the cybersecurity measures openly and honestly and set users at ease. Collaboration Collaborate with industry groups, regulators, and consumer protection agencies to build trust. The post How Public Relations Can Build Trust in the Age of Cybersecurity appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 146

Publicity Construction Data Crisis Communications 146

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Joining us as our special guest and co-host will be Chuck Hemann, Managing Director and Head of Digital Analytics at W2O Group. On Thursday, April 26th at 12:00 p.m.

Analytics 231

Analytics Marketing How To Community 231

5W PR

JANUARY 3, 2024

PR ensures effective communication with these groups to foster positive relationships. Utilizing data to measure the effectiveness of marketing efforts. The success of PR is measured by changes in perception, trust, and overall reputation. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Burrelles Fresh Ideas

MAY 28, 2024

Choosing the Right Storytelling Medium Healthcare stories can be shared through various formats, each with its strengths and considerations: Blog posts: Ideal for in-depth narratives and educational health and fitness content. Neglecting to measure the success of storytelling campaigns is also a common pitfall.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. The post How Public Relations Can Help Build Trust In Defense Tech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Brand Branding Ethics 78

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning.

Government 69

Government Measurement Groups Corporate 69

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

AUGUST 19, 2021

Measurements. The next step after setting an objective or a goal for a piece of PR writing is to set measurements that will identify how that piece performs once it’s published. Companies can use various metrics to measure how successful a piece is in what it was trying to achieve. Target Audience.

Writing 88

Writing Publicity How To Measurement 88

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them.

SEO 227

SEO Agency Reputation Policies 227

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. As PR agencies go, Wildfire is unashamedly nerdy.

Measurement 49

Measurement Analytics Google Agency 49

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JUNE 30, 2021

Karen and Shonali were part of a group of six contributors to the survey and report. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: What is PR?

Survey 121

Survey Communications Ethics Measurement 121

Deirdre Breakenridge

JUNE 12, 2018

Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success. How do I measure the value of your research communications efforts?

Communications 150

Communications How To Case Study Community 150

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. This will help you reach a wider audience while still targeting specific groups effectively.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. What’s your best tip for measuring PR?

Media 94

Media Sports Agriculture Pitching 94

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. Ethical AI compliance ensures that AI systems do not discriminate against specific groups, leading to fairer and more inclusive campaigns. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines System 64

Contently - Strategy

MAY 11, 2024

” This group is also 50% more likely than other generational cohorts to conduct local searches while they’re on the go. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. Don’t forget to amplify their content on your own website, blog, and social accounts.

Local 97

Local SEO Strategy How To 97

5W PR

DECEMBER 19, 2023

Measure and Analyze Results: After the event, evaluate its effectiveness against your goals. Measuring the Impact of PR Stunts The true success of a PR stunt is gauged by its measurable outcomes. For a more comprehensive view, consider conducting surveys or focus groups to understand public perception and recall of the stunt.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based Measurement templates. The change will take effect on April 2, 2024.

Reddit 178

Reddit Software B2B Technology 178

Waxing UnLyrical

JULY 19, 2012

Posts have been written ad nauseam (including on this blog, though they’re not the nauseating kind) on the plusses and minuses of Klout’s service , but I think I’ve finally nailed down what bothers me about the service (which I’m still a member of and will continue to use). He also blogs.

Measurement 81

Measurement Twitter Social Media Google 81

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). And despite all the hype about social media and blogging, marketers recognize the power of a targeted and tailored email campaign to communicate their message and tell their story. 5: How are marketers measuring content marketing success?

B2C 194

B2C Content Marketing Study Trends 194

PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. The PR pros we surveyed had specific thoughts on how these tactics should be measured. At the bottom of both lists were measuring share of voice, sentiment and leads.

Survey 87

Survey Measurement Employee Retail 87

Presspage

FEBRUARY 15, 2024

Empowering Investor Relations Officers through Data-Driven Insights Data analytics is transforming IR by enabling tailored communication for different investor groups. Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information.

Analytics 78

Analytics Data Ethics Privacy 78

5W PR

MAY 10, 2021

It’s not easy to measure the results of a public relations campaign that you conducted orally through a news channel. Analytics from data is a significant aspect in strategic planning, measuring, and putting the ideas into effect. A PR expert can gather data by watching and studying how a group of people reacts to issues.

Data 88

Data Publicity Analysis Measurement 88

Communications Conversations

JANUARY 30, 2020

For this blog. This year’s edition made its debut two weeks ago as I presented at the Communicators Connect group in St. 5 – Brands will stop measuring “engagement” 6 – Less is (Way) more when it comes to social content. For the Talking Points Podcast. For my class at the University of St.

Social Media 139

Social Media Trends Media Internal 139

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Presspage

FEBRUARY 8, 2024

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. In ticking these boxes, few tools are more valuable than a digital newsroom.

Report 109

Report Government Financial Trends 109

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52