Sword and the Script

JUNE 30, 2021

Karen and Shonali were part of a group of six contributors to the survey and report. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

Communications Conversations

JANUARY 30, 2020

For this blog. This year’s edition made its debut two weeks ago as I presented at the Communicators Connect group in St. 5 – Brands will stop measuring “engagement” 6 – Less is (Way) more when it comes to social content. 7 – Internal influencers > external influencers. Louis Park.

Social Media 139

Social Media Trends Media Internal 139

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 123

Communications Crisis Internal International 123

Presspage

FEBRUARY 8, 2024

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. In ticking these boxes, few tools are more valuable than a digital newsroom.

Report 109

Report Government Financial Trends 109

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. emphasis mine ].

Government 140

Government Survey Ethics Media 140

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Fresh, compelling images can make or break an Instagram or blog post. Lock in interns and other talent. Summer interns are already pounding the pavement looking for interesting work. Best to assign an intern manager early on to analyze needs, draft the plan and oversee the interviewing and hiring process.

Analytics 130

Analytics Pitching Internal International 130

PR 20/20

FEBRUARY 7, 2023

Unlike Universal Analytics, the most significant update to GA4 is that it can measure both website and app performance in one place. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics. Examples of primary GA4 use cases can include: Reporting on how many pageviews a blog post has earned.

Analytics 69

Analytics Google Mobile Measurement 69

PR in High Definition

JULY 31, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Like the above, you’re creating more allies internally. Is there a way you can get closer to finance?

Resources 71

Resources Leadership Internal International 71

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. “With the buyout, Q4 Inc. PE firms own the largest tech companies in the PR space. More gen AI.

Software 134

Software Reddit Technology B2B 134

Doctor Spin

JANUARY 16, 2024

By day, the entire group would debate and decide who they suspected to be part of the Mafia, subsequently “eliminating” them from the game. The social psychology perspective focuses on understanding how individuals behave, communicate, and make decisions within a group. Doctor Spin | The PR Blog. The game unfolded in turns.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Practical Law Construction

JANUARY 17, 2023

Instead, here are some other things I’d like to see: An increased sign up to and adoption of the conflict avoidance pledge and similar measures, and the use of experienced dispute resolvers to avoid what we all know are formal, expensive and relationship-harming dispute resolution procedures (I am an ambassador after all!).

Construction 52

Construction Internal International Training 52

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PR in High Definition

JULY 23, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Like the above, you’re creating more allies internally. Is there a way you can get closer to finance?

Resources 62

Resources Leadership Internal International 62

Reputation Us

DECEMBER 14, 2022

Surveys and focus groups are a good way to do this. See our blog for more details.). Highlight your leaders internally before promoting them outside the organization. We’ve been encouraging companies to hire a Chief Reputation Officer for years (see our blog for more details). See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. In an international group like PRGN, you can be successful only if you can also listen and understand the other party.

Agency 59

Agency Internal International Meeting 59

Waxing UnLyrical

SEPTEMBER 17, 2023

Heavens bless them, they jumped into action before 8 am ET that morning, and we spent the next several hours on group text/phone calls trying to retrieve the page, cancel credit cards, etc. And, oh: pretty cool that the FB hack led me to blogging again, after 2+ years, right? They were amazing, and I 💓 them all. Let me know!

Social Media 59

Social Media Facebook Media Internal 59

The Proactive Report

MARCH 1, 2016

Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how hard it made you think.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how hard it made you think.

Twitter 100

Twitter Measurement Digital PR Hotels 100

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. The second ones need to be SMART goals, which means they are going to be specific, measurable, attainable, relevant, and time-bound. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. company website, blogs). sponsored posts). news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. The company explained in an email exchange that MSL is already offering the attribution to U.S.

Pitching 89

Pitching Report Software Survey 89

Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). CIPR measurement group.

Measurement 60

Measurement Groups Guidelines Education 60

Shift Communications

FEBRUARY 8, 2022

A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. Create an open door for employee feedback internally so if there is any opposition it can be addressed directly.

Employee 78

Employee Leadership Consumer Internal 78

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

Real Estate 111

Real Estate Community Employee Education 111

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. I started writing the blog in 2009, and the speaking and books followed on not too much later. Anthony: I spoke to a small group of salespeople earlier this year.

Interviews 65

Interviews B2B Measurement Blogging 65

Stuart Bruce

OCTOBER 6, 2016

There is a 31% drop in the use of expert blogs (21%). For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%). banner advertising, SEO etc) (73%) than traditional PR activities (65%).

Training 119

Training Digital PR Media Training Education 119

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.” The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Communications Conversations

OCTOBER 24, 2019

Because I’m about to fill up an entire blog post–and then some–talking about just that! Far too many people to list in a blog post–and I apologize for that. I’ve written 1,280+ blog posts over the last 10 years. I can’t remember my “first day” in this role 10 years ago.

Social Media 79

Social Media Media Groups Blogging 79

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. Learn more: press release , blog post.

Industry 88

Industry Media Technology Employee 88

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group.

Report 81

Report Data SEO Analytics 81