OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. What’s your best tip for measuring PR?

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

The Resolution Blog

OCTOBER 4, 2019

We group these different forms of media together in a catchy acronym, but they are they working seamlessly? The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. Campaign Groups. Member groups. How do LinkedIn ads run? campaigns.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. PR is all about differentiation, so a blog or personal website is a good way to stand out. They may even face multiple job offers. So, how to find the perfect first PR job?

How To 189

How To Nonprofit Interviews Privacy 189

Stephen Waddington

MARCH 15, 2022

I very nearly didn’t apply for it because I’m white, straight and was conscious that huge numbers of people from several groups are more disadvantaged than I am. Hard to pick a favourite week but learning from the strategy and measurement sessions with Anne Gregory and Richard Bagnall was useful to my work. Amy Maxwell. Amy Maxwell.

Mobile 116

Mobile Meeting Course Ethics 116

Reputation Us

DECEMBER 14, 2022

Surveys and focus groups are a good way to do this. See our blog for more details.). As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.< See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. This helps to add a visual element to a post, much as those grouped pages of photos do, here and there, in an interminably long autobiography. Image: U.S.

Blogging 86

Blogging Writing Facebook Twitter 86

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. I had to learn more, and asked Mark if he’d entertain some questions for the blog. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads.

Video 153

Video B2B Film Marketing 153

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You do need the storytelling, relationship building, creative and analytical skills. Start a blog and manage proactive social media around it. Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

OCTOBER 14, 2010

A leader, on the other hand, ascribes importance to the productivity of a group. Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Creativity, for them, is an afterthought. Image: BES Photos via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Cision

DECEMBER 8, 2015

If you want more, she ’ s hosting a Cision webinar, “ From A to Z: Blogging and Content for PR ,” today at 2 p.m. B is for blogging. I mean, the ABCs of blogging and content marketing begs to include, well, blogging and content marketing. Blogging works for some and not for others. A is for analytics.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

OnePitch

SEPTEMBER 8, 2022

What’s your best tip for measuring PR? I am energized by the fact that our agency continues to prioritize both quantitative and quality-based metrics, and often in partnership with digital analysts who can measure how PR is actually driving business outcomes. Want more blogs like this? PS: you can recommend yourself too.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 104

Survey Marketing B2B Content Marketing 104

Barokas

AUGUST 1, 2019

The challenge of implementing an effective content strategy, and then maintaining resources to consistently create, distribute, measure and repurpose content, often leads to de-prioritization of content projects.

B2B 60

B2B Survey Case Study Enterprise 60

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Efficient marketing execution and measurement. Do you blog regularly? Creative employee communications. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 169

Marketing Employee Content Marketing Training 169

Cision

JULY 8, 2015

It’s important to test your idea first with a small group of trusted advisors in order to refine the concept and adjust as necessary. If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. Mixing disciplines and genres can lead to creative breakthroughs.

Skype 120

Skype Conference Leadership Big Data 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

How To 40

How To Ethics Education Creativity 40

Mindful Marketing

OCTOBER 21, 2023

More people than ever are pursuing social validation measured digitally by likes and shares. Weaver-Zercher shared that some Amish allow small outside groups to visit their homes for meals, e.g., for educational field trips, for which they accept nominal payment, e.g., $20 per person to cover their cooking costs.

Ethics 98

Ethics Trends Analysis Financial 98

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? This is a group exercise for an internal team working for a client. While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results. Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88