Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. How long have you been in journalism and how did you get started? Are You A Bad Client?

Meeting 81

Meeting Media Travel Interviews 81

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible.

Survey 96

Survey Industry Leadership Study 96

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. The Kicker A podcast from the Columbia Journalism Review , this platform covers all aspects of journalism. New episodes are available every Wednesday.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc., I’d include myself in that group.) Language and usage always have been evolving. Others aren’t so happy.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Consider this response from Don Loepp , editor of Plastics News: “ In journalism school, I learned that conflict was important to a good story. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. Gartner Group famously maps the trajectories of specific enterprise tech segments in their Hype Cycle reports, charting them along a curve like the one below. Here’s how pros deal with it. Yeah, PR too, obviously.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Nothing makes me want to write more than hearing somebody learned something from one of my posts. Writing – learn to write well. Pay attention in those writing-related classes.

Journalism 52

Journalism Sports Writing Meeting 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Buzzstream

JANUARY 9, 2019

And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). This is my step-by-step approach to apply reciprocity on a larger scale in content marketing and guest blogging: Choose the right resources for your guest articles .

Content Marketing 134

Content Marketing Marketing How To Resources 134

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. Gartner Group famously maps the trajectories of enterprise tech segments in their Hype Cycle reports, charting them along a curve like the one below. Here’s how pros deal with it. Yeah, PR too, obviously.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Grow subscriptions.

Government 139

Government Survey Ethics Media 139

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. I’m lucky, much of what I get to write about involves amazing trucks and the people to manage and operate them. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started?

Meeting 93

Meeting Media Journalism Education 93

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Please support my blog by sharing it with other PR- and communication professionals. Organization Development Journal. PR Resource: Social Group Sizes Typical social group sizes (click to enlarge).

eBook 52

eBook Groups Biotechnology Resources 52

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Communications Conversations

AUGUST 27, 2019

Many of my friends and colleagues are now in the “more experienced” group. Blog content from people with varying writing skills (this even applies to some “media “sites now). Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!).

Handbook 131

Handbook Guidelines Print LinkedIn 131

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Local news and indy journalism more trusted. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

Publicity 167

Publicity Social Media Television Measurement 167

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. I recommend starting with my initial post and comment thread, before reading the subsequent ‘group interview’ post (and its 31 comments) – followed by João’s recent reflective post.

Education 52

Education Reputation Leadership Technology 52

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

NewsWhip

SEPTEMBER 3, 2020

This varied between an average of 100 engagements per article for Quibi, which was the lowest of the group, up to 585 for HBO Max, which was the highest. But who was actually writing about these platforms? The top websites and authors writing about streaming services. We took a look at the top four by engagement to find out.

Writing 78

Writing Comparison Report Journalism 78

OnePitch

APRIL 14, 2022

On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Cision

JUNE 21, 2016

Join (and attend) networking groups and introduce yourself to important people. Publish a blog and promote your posts through your LinkedIn profile and other social media channels, or better yet, identify respected blogs in your business networks and submit guest posts. I often recommend carbonmade.com.” .

Brand 189

Brand Branding Real Estate Tourism 189

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What to do instead: Focus groups are an excellent qualitative research tool which can complement buyer personas.

How To 120

How To Tools Exercises Viral 120