Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process.

Blogging 62

Blogging Technology Writing Customer Service 62

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. I believe both of those experiences shaped me and led me to starting this blog. And, I fell into a career of writing, social media and blogging.

Newspapers 78

Newspapers Blogging Groups Print 78

Stern + Associates

AUGUST 29, 2017

B2B companies that regularly blog generate 67 percent more sales leads than non-blogging companies. Here are four B2B blog best practices. B2B Blog Best Practices: Write for a Real Person. The post B2B Blog Best Practices that Win You Business appeared first on Stern Strategy Group.

B2B 74

B2B Blogging Groups Writing 74

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know!

Blogging 61

Blogging Resources Internal International 61

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself. looks in her BrightonSEO 2020 talk, below, too.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. An incredible amount of digital ink has been spilled over the years on what to write about. Organizing Topics.

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. An incredible amount of digital ink has been spilled over the years on what to write about. Organizing Topics.

Blogging 60

Blogging Conference Content Marketing Writing 60

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. They’re cooling their heels with your blog post at the doctor’s office — when their name is called.

Mobile 200

Mobile Web Writing Training 200

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation. Bulk Blog Topic Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

OCTOBER 21, 2014

This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now.

Social Media 117

Social Media Study Blogging Company 117

Stern + Associates

FEBRUARY 28, 2024

Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.), But what makes contributed content – as in byline articles, guest blog posts, etc. The post Why Contributed Content Is Key To PR For Consulting Firms (And How To Land More Of It) appeared first on Stern Strategy Group.

How To 98

How To SEO Strategy Social Media 98

Communications Conversations

NOVEMBER 30, 2017

Interesting post and discussion in our #SoloPR Facebook group a few weeks ago. Long-time #SoloPR, Alison Kenney, made the following post: “Another trend on HARO: queries for corporate blogs. I’m seeing more and more article queries that are actually for posts on company blogs. USA Today or The Washington Post?

Corporate 68

Corporate Blogging Trends Resources 68

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. Samuel belongs to the group that focuses on environmental concerns.

Writing 100

Writing eBook Course Measurement 100

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

PRSay

SEPTEMBER 11, 2023

With AI, there are groups across industry, academia and government focused on this. For example, think about every time you have writer’s block while crafting a blog post, or find yourself on a short deadline to develop an executive presentation, or you miss a meeting and need to chase down notes and action items.

Enterprise 186

Enterprise Tools Technology Privacy 186

PRSay

JUNE 27, 2019

“The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group. Too many emails: Organizations and individuals send out 269 billion emails a day, according to the The Radicati Group. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Web 164

Web Writing Study Training 164

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. When I am writing or editing others’ work, I personally use Grammarly Premium. Purina issued a statement after its investigation found no issues.

Ethics 96

Ethics Crisis Transportation Airlines 96

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

5W PR

AUGUST 9, 2022

Write a blog post on the company website every week. Looking at what other competitors are doing helps brands determine relevant topics to write about. Get involved with industry-related groups and events. Once this has been ascertained, crafting messages that resonate with customers becomes easier.

Company 78

Company Strategy Software Writing 78

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. One anti-AI PR pro, showcasing a narrow view of generative AI’s potential service for the PR industry, responded,”Why should anyone be bothered to read something I couldn’t be bothered to write?”

Report 182

Report Policies Survey Ethics 182

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). How to write a press release. More broadly, here are best practices that I keep in mind when writing a release: Lead with your news — Your headline and subhead are critical. So the press release is here to stay.

SEO 204

SEO Writing Advertising Advertising 204

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Can you imagine? workforce by 2020.

Social Media 177

Social Media Media Interviews Instagram 177

Waxing UnLyrical

JANUARY 4, 2016

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. It feels like just yesterday that I was writing my first post. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year.

Blogging 40

Blogging Writing Google SEO 40

Deirdre Breakenridge

JUNE 12, 2018

Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. By participating in #PRStudChat you’ll learn the benefits of communicating research through content on a blog or in the media, which includes: Increasing in research citations. Is PR Right for me? ”

Communications 150

Communications How To Case Study Community 150

Deirdre Breakenridge

DECEMBER 6, 2016

Many don’t realize there are various ways to jumpstart a career, which could mean starting your own business, creating a blog, developing a side hustle, and diving into various passion projects that lead to new ideas and a whole new realm of career exploration. Be sure to also visit our LinkedIn Group to share your ideas.

Community 150

Community Twitter Corporate Groups 150

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. Now you need to build trust and engagement.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

APRIL 26, 2021

Identify reviewers from employee resource groups internally and/or external partners or experts who are from or familiar with the identity communities highlighted in your style guide. Blog about it. If your organization has an existing style guide, then add a new section or updated entries related to this language guidance.

Education 217

Education Employee Training Community 217

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

David PR Group

JANUARY 12, 2017

or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?” I’m here to tell you that getting a traditional publishing deal to write a business book is absolutely possible, and I’m not diminishing self-publishing in the least.

Writing 40

Writing Reputation Social Media Education 40

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157