Mindful Marketing

SEPTEMBER 13, 2023

Jason Polansky , one of my former advisees who is totally blind, has worked in employee recruitment roles for Microsoft and Whole Foods and now has a position as an unemployment claims interviewer with the Pennsylvania Department of Labor and Industry. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Company 98

Company Consumer Radio Employee 98

Sword and the Script

OCTOBER 5, 2021

Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PR tech mentions.

Software 161

Software Tools Print Technology 161

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

OCTOBER 25, 2022

From print to digital. More virtual events, remote employees require different channels of internal communications.”. Writing even more bylines and blog content to become our own media company rather than rely on earned mentions and features.”. “More strategic questions arise due to changes in technology. Comms more valued.

Communications 128

Communications Crisis Internal International 128

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). ” Subscribe to Mindful Matters blog. Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C.

Corporate 102

Corporate Consumer Employee Print 102

Communications Conversations

DECEMBER 16, 2014

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. I think now other employees would be anxious to be involved in future events!

Case Study 131

Case Study Wireless Company Local 131

Shift Communications

DECEMBER 6, 2022

It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. Internal communications are key. Earned media is incredibly powerful, with built-in validation from reporters/publications and broad (or targeted) reach.

Communications 78

Communications Leadership B2C LinkedIn 78

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. But what does that mean in the online environment, where you might have multiple “publications” per day via social media, press releases, your blog and website. Thankfully, no.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. Advertising is a distant third. The results?

Survey 99

Survey Industry Leadership Study 99

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: Blink.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Happy New Year.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MARCH 17, 2019

We're planning to show you how build a personal space for your content on the internet and how to make blogging a habit. She’s the author of From Cascade to Conversation , managing director of employee engagement agency AB Comms and presenter of the Internal Comms Podcast. Both articles are so good you’ll want to print them out. ??

Communications 68

Communications Instagram Internal International 68

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories.

Survey 60

Survey Enterprise Radio Print 60

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews.

Automotive 87

Automotive Journalism Interviews Engineering 87

Konnect Agency

NOVEMBER 26, 2019

Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? You may find yourself reading through your favorite website, magazine, or blog and not even realize that the editorial you are reading 100% paid for by the brand. Never losing momentum.

How To 80

How To Print Agency Social Media 80

5W PR

APRIL 9, 2019

Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. The post How to Connect With Consumers Offline appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Consumer 60

Consumer How To Advertising Advertising 60

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. Want more blogs like this? The story was about Signs of Cancer Women Should Never Ignore, and the reporter had a tight deadline.

Pitching 98

Pitching Consumer How To Education 98

Presspage

DECEMBER 26, 2017

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. It probably helps that I have a thirst for all things techy and will latch on to books, blogs, webinars, training, and communities if they feed my soul. I enjoyed my work there for five years.

Community 115

Community Software Education Web 115

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Ltd discontinued the publication of three foreign titles, Marie Claire, Geo, and People —around 130 employees were laid off—and also converted its personal finance magazine from a fortnightly into a monthly.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Doctor Spin

JUNE 29, 2022

As noted above, I’m not naive enough to believe that one short blog post could resolve one of our industry’s most challenging dilemmas. Cover photo by Jerry Silfwer ( Prints / Instagram ). PR value should be benchmarked as a fluctuating market asset, never a fixed net profit. PR in the Boardroom. Still not convinced?

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Bad Pitch Blog

JANUARY 25, 2007

The two billion blogs that feature talking heads blathering on about themselves are useless. As some of you know Kevin interviewed me on Strategic PR when Full Frontal PR came on the scene and I imparted, “I’d never do a blog.” Why wouldn’t we print the self-serving ruckus you served to the media?! I thought, yeah let’s.

Blogging 40

Blogging Print Pitching Interviews 40

Doctor Spin

MAY 21, 2021

Perhaps they treat their employees badly? For inspiration, I suggest checking out famous vlogger Case Neistat’s video “Make It Count” that he made on behalf of Nike: Make a list of employees and ask them how each of them would spend 10,000 EUR from your budget if they could spend it any way they wanted with no constraints.

How To 52

How To Hotels Survey Employee 52

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? Uber came under fire after an employee blog went viral, detailing a culture of sexism. Last month we wrote a blog discussing the benefits of being transparent and using transparency to make your brand’s voice and message clear. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Communications Conversations

OCTOBER 31, 2018

Unfortunately, I missed the morning keynote, otherwise I’m sure I’d be blogging about Cindy Gallop this morning. Could you use employees from across the company to create more content vs. paying an agency to do the same thing? This is the same concept–and a mindset I’ve adopted on this blog years ago.

Resources 68

Resources Corporate Social Media Print 68

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Blog visitors might leave a nasty comment. Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

MAY 15, 2018

Below are some of the answers: “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises/public perception, motivating employees, communicating mission/vision/values to all stakeholders, including employees, customers, stockholders. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Prohibition

JULY 10, 2019

The campaign was hijacked as social media users used the platform to post racist and anti-Semitic messages that were printed on the back of the shirts with references made to Hitler, Madeleine McCann and the Hillsborough disaster. They have immediately turned off the functionality and tweets associated have since been deleted.

Fashion 75

Fashion Telecommunications Crisis Training 75

Mindful Marketing

SEPTEMBER 11, 2015

I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs. Explain what makes fama PR different and how do you attract employees? 8) Favorite movie?

Marketing 50

Marketing Wireless Software Journalism 50

PR 20/20

SEPTEMBER 14, 2018

The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. This year, we’ve been telling the stories of change agents on our agency blog. Feel free to use this template to print a few for yourself or your team. It’s an overused word. It is normal.

Enterprise 46

Enterprise Agency Creativity Print 46

Waxing UnLyrical

MARCH 16, 2016

While many companies do provide their employees with opportunities to learn, grow and succeed, I firmly believe that each of us is responsible for our own learning that leads to growth and success. Afterward, send a thank you, comment on their blog or write a tweet encouraging others to view their website or social media site.

Conference 40

Conference Meeting Groups Newspapers 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

JULY 5, 2011

There was a mountain of effort behind that small step of establishing an official blog. We need to be educating employees about social media on a regular basis!”. I’ve already told you about the informal learning group that was resurrected for employees. Can I say that again? There were no disasters. All good things.

Leadership 52

Leadership Guidelines Social Media Employee 52