Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Competitor websites, blogs and industry forums.

Blogging 111

Blogging SEO Web Google 111

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

5W PR

NOVEMBER 16, 2023

Creating shareable moments Design the products, services, or brand experiences in a way that naturally encourages customers to share their moments. Whether it’s unique packaging, memorable events, or exceptional customer service, shareable moments stimulate UGC.

How To 78

How To Community Customer Service Tools 78

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. Make a plan that includes: How much time per day you’ll spend learning, Top five publications, blogs, online magazines you want to read every day, Top three courses you want to take in the next three month, Top three conferences you want to attend this year. Don’t believe me?

Customer Service 150

Customer Service Meeting Community Conference 150

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Landis PR

JANUARY 23, 2023

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. This response was SO much better than, “you’re welcome”!

Customer Service 98

Customer Service Writing Employee Communications 98

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Then, based on the output, you can customize your requests from there. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Bianchi Biz Blog

FEBRUARY 2, 2023

For those facing writer’s block , ChatGPT can help you get past that blank page, by gathering and logically organizing information, compiling lists, and offering one or more approaches to help you tackle your writing assignment. So overall, for us, it was a useful experiment, and it did save a few minutes of writing time.

Automotive 80

Automotive Training Customer Service Data 80

Melissa Agnes

JULY 2, 2014

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. Your mic is always on.

Reputation 250

Reputation Print Customer Service Creativity 250

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customer service and Chatbots (15%). Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

SEPTEMBER 21, 2016

You can also create email templates for common customer service inquiries, such as: Where’s my product? Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance.

Marketing 120

Marketing Comparison eBook Social Media 120

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Articles, blog posts and content picks. Did you know?

Company 148

Company Tools Technology Software 148

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

ImPRessions - Crenshaw Communications

APRIL 24, 2018

If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. The worst thing that happens is they say no. Top ways to work with influencers. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Flack's Revenge

NOVEMBER 23, 2016

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. I am also thinking of John Grant’s great song Disappointing. Wells Fargo.

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Currently, he is working as an editor at the writing service Essay Writing Land. Transparency. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

ISEBOX

JANUARY 14, 2016

Inspiring content will own the message, and write the story. An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. Because it’s what we demand, and it’s what people want.

Blogging 0

Blogging How To Video Course 0

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Small Business 52

Small Business Social Media Radio Media 52

Bad Pitch Blog

DECEMBER 28, 2011

But is this a public relations mistake or is this a customer service mistake? Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller." So the question becomes: is Customer Service and PR the same thing? I''m dead serious.

Customer Service 69

Customer Service Marketing Wikipedia Pitching 69

Critical Mention

MARCH 15, 2019

Alexa Lemzy is the blog editor and customer service maven at TextMagic. She loves to research and write about the ways mobile technologies and mobile marketing transform modern businesses and customer experiences. Until next time! Critical Mention. You can check out her profile on Twitter.

Mobile 109

Mobile Social Media Marketing Media 109

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Anyone can create content, blog and launch a new social media page. We’re thinking differently.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry.

Case Study 136

Case Study B2B Conference Industry 136

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Drew Neisser, Founder & CEO of Renegade. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Landis PR

DECEMBER 13, 2021

It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard. This is a classic customer service line, but it also serves a specific purpose. But a placement on a fairly low-trafficked blog almost crashed their website with referred traffic. Meh, at best.

Customer Service 52

Customer Service Data Software B2B 52

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). All-Inclusive.

Print 120

Print How To Local Customer Service 120

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

Waxing UnLyrical

SEPTEMBER 17, 2023

We were able to do the latter, but as of this writing, neither of the business pages have been retrieved (we’re still trying). And, oh: pretty cool that the FB hack led me to blogging again, after 2+ years, right? So, I’m basically a Facebook pariah. And I’m not special; I’m one of millions. What do you think?

Social Media 59

Social Media Facebook Media Internal 59

Cision

MAY 3, 2017

Couldn’t there have been a better way to evaluate the risk of the situation and build an understanding of what customers need and what a brand’s risks really are? This chart is shows insights on all blog and news media mentions of discussions around overbooked flights and passengers being bumped every single day.

Airlines 137

Airlines How To Engineering Radio 137

Cision

MAY 26, 2016

The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Figure out what it’s about (marketing, sales, customer service, elephants?). Often this means sitting down and writing, designing, or recording. Also contains large amounts of sass.

Analytics 200

Analytics Energy Google Data 200

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 147

Media Relations Media Print Software 147

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. Take a fresh look at your blog. Blogging is the #1 content marketing platform you should focus on doing well before you concern yourself about other content opportunities.

Agency 100

Agency Survey Customer Service Engineering 100

wiredPRworks

JULY 1, 2022

Write a Catchy Headline that Grabs Attention for LinkedIn Profile Makeover Success Sparks. Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. Investing in an upgraded personal or business account improves functionality, reach, access and customer service.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Stephen Waddington

FEBRUARY 24, 2019

Here’s the presentation deck and write up. The exception are public service information and customer service. ?? Top blog: thank you Vuelio and thank you Thanks to Vuelio for listing this blog in the top slot of its annual listing of UK PR blogs. Let me know what I missed. ?? It’s a brutal read.

Skype 61

Skype Facebook Sports Interviews 61

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Mindful Marketing

JANUARY 5, 2021

Writing for Psychology Today, Neel Burton, M.D. , Writing for Psychology Today, Neel Burton, M.D. , Almost all of the research and writing of others I referenced above suggests that ‘You should swear because it’s good for you.’ ” Subscribe to Mindful Matters blog.

Writing 114

Writing Customer Service System Examples 114