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It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Listen to your employees. Explore ways to be creative and innovate. To be ‘too busy to really think’ is dangerous and pivoting is not easy.

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Reputation Management and Digital PR

The Proactive Report

Reputation management definition. So imagine now that you’re going online to look up a company that you’re interested in doing business with and pandora’s box is opened up with negative reviews, negative mentions of the owner of the company, disgruntled former employees, and a host of other red flags. Connect with Mike on LinkedIn.

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The best from Firefly in 2020

PR in High Definition

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. This is changing.

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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently - Strategy

By definition, an SME has expertise in the form of knowledge, experience, or a set of skills. Strategies for Working With the Cover Performer Can you leverage them in contexts that require a tone of reliability, trustworthiness, or extensive knowledge, such as product content, onboarding new employees, and investor relations?

Strategy 126
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Content marketing that is truly making a difference during the COVID-19 outbreak

Communications Conversations

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). I know both brands promoted it across social media–and it definitely received some media attention as well.

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Public Relations vs Marketing

Doctor Spin

In this blog post, let’s look at the differences between public relations and marketing. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Some organisations have both—and sometimes, they operate as one unit.