Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60

B2B Blogging Data Survey 60

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Here’s a link to the GUINNESS WORLD RECORDS services for brands and corporations: [link].

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. asked Arik. “My

Social Media 62

Social Media Trends Marketing Viral 62

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. However, it’s essential to avoid common marketing mistakes as discussed in this blog to ensure success.

Social Media 118

Social Media Video Marketing Media 118

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The quality of queries changed too as the web evolved. based customers were impacted.

Reddit 179

Reddit Software B2B Technology 179

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. These were however, solid blog posts, but just not of the epic variety…or so we thought. Dark Social: Antimatter to Viral Fixation.

Viral 116

Viral Marketing Web Case Study 116

5W PR

JULY 7, 2021

Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. The post Growing a Business Through Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Interesting Stories.

Publicity 88

Publicity Pitching Product Launch Viral 88

Sword and the Script

FEBRUARY 15, 2022

At the time, the data showed large corporate clients were shifting money away from the biggest law firms – their traditional source of legal advice – to smaller (but not small) law firms. The story went viral in our market niche. Social proof was at work here too. All that took zero effort, beyond producing the report.

Company 96

Company Marketing B2B Software 96

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.

Infographics 153

Infographics Travel Product Launch Video 153

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.”

Content Marketing 144

Content Marketing Marketing Viral Study 144

5W PR

DECEMBER 19, 2023

The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media. The post How to Create A PR Stunt That Gets Noticed appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

How To 78

How To Ethics Measurement Creativity 78

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Melissa Agnes

JULY 17, 2014

If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. This means that a crisis is never a “social media crisis”, but rather a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. What’s running got to do with PR success? Stay with me here.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Mindful Marketing

DECEMBER 18, 2022

” 2) Creating Buzz: Relatively few advertisers compete for major industry awards, but millions would love their organization to be the focus of the next viral video. Identify corporate values: One of the best reminders of where a company stands ethically is a clearly articulated set of moral standards.

Advertising 87

Advertising Advertising Ethics Fashion 87

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.”

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

AUGUST 7, 2018

B2B marketing shops with complex products can find that a good corporate explainer video is valuable. Yet these videos don’t have the virality marketers often imagine. These videos don’t “go viral” just because they’ve been created. High-quality video can be a good investment.

Video 60

Video Marketing Viral B2B 60

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. The firm first did it’s homework and found that Apodaca wasn’t simply someone aiming for internet fame or a corporate payday.

Consumer 68

Consumer Viral Video Social Media 68

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Corporate recruiters often blacklist individuals with negative reputations. Social networks – Facebook, Twitter.

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JUNE 12, 2018

My advice to businesses, in general, is to focus on building consistent marketing processes and programs before trying to get fancy or go “viral.” On the flip side, particularly for the traditional corporate communicator – and I’ve walked in those shoes – this is a note of caution to avoid becoming to set in your ways. Talk to Us !

Creativity 61

Creativity Infographics B2B Corporate 61

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Subscribe to Mindful Matters blog. automatic logins, personalization/account information). Learn more about the Mindful Matrix and Mindful Meter.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. Most viral April Fools videos of 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Your content will not go viral and you shouldn’t try. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

MARCH 1, 2016

He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs. The perpetuation of a “viral” story on digital channels can be hours. Of course digital media adds an unprecedented speed to a crisis that must be accounted for.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. We can make our own videos which can “go viral” and reach millions of eyeballs. Of course, writing something compelling and posting it on LinkedIn doesn’t guarantee it will get viral legs, but that’s where professional communications comes into play.

Storytelling 81

Storytelling Marketing Viral Energy 81

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Give back however you can, personally, professionally, corporately. The word ‘OK’ has been around for about 180 years.

Creativity 116

Creativity Employee Newspapers Crisis 116

Mindful Marketing

JANUARY 12, 2019

” It’s also worth noting that of the several Fiji Water girls stationed on the red carpet at the Globes, Cuthbert was the only one whose presence went viral. Fiji corporate also bears responsibility in as much as it contracted with the companies that provided the photographer and the model. #FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Scott Public Relations

JULY 14, 2020

For more information on who to deal with “Fake news” and tools to track and defuse it, please see this wonderful blog on the PRBI (Public Relations Boutiques International) site. While the quicksands of politics may be more dangerous that corporate communications, this field is the true “trendsetter” in communication. Humor goes viral.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Engage PR

JANUARY 6, 2018

And then there was the over-excited KLM social media team who forgot about their corporate position as a global brand and tweeted passionately about The Netherlands defeating Mexico in the World Cup. Question – do you know which social channels your business is on and who keeps all the passwords? Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Social media and crisis communications is one of the fastest growing areas of specializations out there.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” A story has been making the rounds this week, and which I finally read a couple of days ago.

Viral 111

Viral Community LinkedIn Blogging 111