5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Justify higher prices by emphasizing these benefits.

Consumer 78

Consumer Strategy Ethics Customer Service 78

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.

Case Study 191

Case Study Training Writing Storytelling 191

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include wellness retreats, mindfulness workshops, fitness classes, or social gatherings centered around non-alcoholic beverages and mocktails.

How To 78

How To Resources Storytelling Community 78

5W PR

MARCH 29, 2023

Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Stories can be shared through social media posts, blog articles and website testimonials. Investing in community building could be an effective way to boost customer engagement with a brand.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

5W PR

JANUARY 12, 2024

Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field.

B2B 78

B2B Creativity Case Study B2C 78

Onclusive

DECEMBER 6, 2019

With role-specific workshops to choose from, along with world-renowned speakers, you’ll come away with actionable goals and tactics to achieve them. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. BRAVE BRANDING GUIDE. Design a "Marketing Makeover" that builds your brand and business. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. Social Media Workshop in Princeton, NJ. They’re also reading online publications, blogs and curating stories through news apps.

Social Media 177

Social Media Media Interviews Instagram 177

Solo PR Pro

DECEMBER 5, 2023

For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice. This could be an opportunity to develop a workshop or adjunct service to support this need. Build a Portfolio: Tailor your portfolio to showcase niche-specific projects, emphasizing your expertise.

YouTube 99

YouTube Course Financial Education 99

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. and the Social Shake-up in May in Atlanta. Content Marketing Conference. Hashtag: #CMC19.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

MAY 22, 2023

Continuing education and training through conferences, workshops, and seminars helps businesses stay up-to-date with industry trends and best practices. This commitment to providing effective services demonstrates a brand’s dedication to clients.

Industry 88

Industry Reputation Education Training 88

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 91

Travel Trends Tourism Transportation 91

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. Furthermore, incorporating experiential elements such as workshops, demonstrations, or product trials can add value and create memorable experiences that online retailers cannot replicate.

Retail 78

Retail Local Consumer Community 78

Karen Freberg

JULY 3, 2021

I am extremely proud and grateful for the opportunity to be a track and field athlete, and using early tools for the internet and blogging to get my story across. I even did some guest blogging for sites like Trackshark and Dyestat. Here are some suggestions: Take classes at your university on personal branding, social media, and more.

Analysis 80

Analysis Case Study Brand Branding 80

Contently - Strategy

AUGUST 19, 2020

Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops. Even when I’ve done whole-day workshops, they were designed with me in mind,” Fleetwood-Beresford said. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals can design workshops, culinary classes, art sessions, and cultural tours that immerse travelers in local traditions.

Travel 78

Travel Strategy How To Local 78

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. Among my new colleagues is Marcel Klebba , the Westminster University graduate that captured industry attention in 2016 thanks to his relentless approach to blogging and networking. The course will be entirely free.

Communications 95

Communications Community Blogging Agency 95

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What started as a simple blog, soon became a movement. Is PR Right for me? ”

Community 148

Community Big Data Media Resources 148

PRSay

OCTOBER 30, 2018

Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. Granted, this is a blog that’s well read among the startup’s target market — millennials. But the blog also is known for snarky opposition to PR outreach.

Pitching 142

Pitching Training Media Relations Blogging 142

Deirdre Breakenridge

MAY 8, 2018

A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. Membership benefits extend past the events that students can attend. Conclusion.

Education 232

Education Conference Meeting Crisis Management 232

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

wiredPRworks

FEBRUARY 11, 2019

Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. if you can’t get your brand story straight. – Choose your brand story theme.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. Later, they did some important pro bono branding work for me at FMSC. The free prep workshop alone was a fabulously valuable experience, and I wished I’d done it years ago. You need to stay humble and relatable, not come across as the grammar and branding police.

Publicity 174

Publicity Leadership Corporate Agency 174

Barokas

JANUARY 15, 2020

A concise, relatable brand message is the cornerstone of strategic communications. Without a consistent messaging framework supported by meaningful differentiators, data and values, your brand is more vulnerable to risk, and the competition. Start with a messaging workshop that involves multiple groups within the company.

Communications 78

Communications Groups Analysis Engineering 78

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Ishmael's Corner

NOVEMBER 30, 2014

By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher? Spoiler alert: The tension dissipates.

Storytelling 157

Storytelling Journalism Media Training Video 157

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Here’s a FEEL First research blog post on this very topic. .

Ethics 177

Ethics Social Media Leadership Interviews 177

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence. In essence, AI can give marketers and brands superpowers.

Conference 77

Conference Case Study Marketing Analytics 77

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Aligning a brand with a celebrity is the oldest type of influence marketing. They may have a medium-to-weak connection to your actual product because they’re overwhelmed with requests from every brand in the category.

Marketing 239

Marketing Television Handbook Web 239

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. So what should brands do? In this post, Joe responds to the remaining questions and provides readers with more of his expert insight: Q: What seems to be the “ideal” length for blog posts?

Content Marketing 120

Content Marketing Education Retail Government 120

The Hoffman Agency

FEBRUARY 16, 2021

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere.

Creativity 69

Creativity Storytelling Agency Journalism 69

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. From The Crisis Intelligence Blog. Welcome to this week’s #CrisisRoundup! To Dubai and back and another week just flew by! How about you?

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

Konnect Agency

NOVEMBER 26, 2019

The summit took place November 1st through 3rd and included panels, workshops and performances all designed to inspire young attendees to think about their professional futures and aspirations. Brands can also motivate their followers via social media and curated content to instill trust in them and provide a reason to act/purchase.

Fashion 75

Fashion Comparison Instagram Social Media 75

Presspage

APRIL 15, 2019

You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Consider your brand identity and market placement, then identify the keywords you want to be ranked for. You’ve heard of SEO. SEO and owned media.

SEO 60

SEO Engineering eBook Google 60