Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Thanks to all of you who attended and participated in my workshop. Workshop: Effective Issues Management in this Digital Age. Learn more here.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ReimaginePR

MAY 9, 2017

If you’ve struggled to find your story, this is the workshop for you! She’s a story expert who works both as a PR executive and television writer, helping millions of people engage with harder to understand ideas, brands and campaigns through story. The post Find your Story; Build your Brand! When: May 16 from 6:30 to 8pm.

Brand 136

Brand Branding Film Television 136

Onclusive

AUGUST 16, 2020

Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

Media 370

Media Measurement Reputation Examples 370

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 112

Brand Branding Instagram Storytelling 112

Reputation Us

JANUARY 15, 2015

We’re excited to announce that later this month we will be hosting our annual nonprofit public relations workshop! Topics covered during the interactive workshop include […]. The post Nonprofits: Please Join us for our Free Nonprofit PR Workshop! The post Nonprofits: Please Join us for our Free Nonprofit PR Workshop!

Nonprofit 60

Nonprofit Local Community Media Relations 60

Onclusive

DECEMBER 6, 2019

With role-specific workshops to choose from, along with world-renowned speakers, you’ll come away with actionable goals and tactics to achieve them. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Justify higher prices by emphasizing these benefits.

Consumer 78

Consumer Strategy Ethics Customer Service 78

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.

Case Study 192

Case Study Writing Training Storytelling 192

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. BRAVE BRANDING GUIDE. Design a "Marketing Makeover" that builds your brand and business. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

5W PR

JANUARY 12, 2024

Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field.

B2B 78

B2B Creativity Case Study B2C 78

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include wellness retreats, mindfulness workshops, fitness classes, or social gatherings centered around non-alcoholic beverages and mocktails.

How To 78

How To Resources Storytelling Community 78

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Make your own path, and stay human.”.

Agency 165

Agency Creativity Brand Branding 165

5W PR

MARCH 29, 2023

Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Marketing Strategies for Wellness Brands Wellness industry businesses should advocate positive lifestyle choices and foster community around their offerings.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Mark My Words

SEPTEMBER 29, 2017

As the corporate comms world well knows any re-brand will fail if it is in slogan. But they could be the champion of the young entrepreneur, of the disruptive creative, of the metro liberal at ease with the transformation of battered workshops into cereal cafes and VR studios. It has to be meaningful.

Brand 60

Brand Branding Conference Energy 60

Konnect Agency

APRIL 24, 2024

Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty? This could involve partnering with influencers, celebrities, or industry experts to host the event, creating “Instagrammable” moments, and providing opportunities for guests to engage with your brand in a memorable way.

Product Launch 52

Product Launch Transportation Measurement Examples 52

PRSay

MAY 13, 2020

But it’s not a commercial for your brand. The gut reaction for many brands when their income is disrupted is to shut down marketing. Reconfiguring your strategy will help better position your brand right now and for the rest of the year. Rely on brand storytelling. It’s the predominant driver in modern marketing.

Content Marketing 201

Content Marketing Marketing Storytelling Leadership 201

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. and the Social Shake-up in May in Atlanta. Content Marketing Conference. Hashtag: #CMC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Deirdre Breakenridge

JULY 22, 2019

Social Media Workshop in Princeton, NJ. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. FEEL First Workshop in New York City. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

FEBRUARY 28, 2019

in one of my workshops, they’ll pause and usually say, “That’s the way my first boss always did it.”. At my workshop, I remind my budding media relations masters that it’s important to consider the present-day effectiveness of any practice. or “Why are you including everyone’s job title?” Modernizing your media relations.

Pitching 146

Pitching Media Relations Media Strategy 146

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis).

Crisis Management 157

Crisis Management Crisis Crisis Communications Ethics 157

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 91

Travel Trends Tourism Transportation 91

Solo PR Pro

DECEMBER 5, 2023

For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice. This could be an opportunity to develop a workshop or adjunct service to support this need. Build a Portfolio: Tailor your portfolio to showcase niche-specific projects, emphasizing your expertise.

YouTube 99

YouTube Course Financial Education 99

5W PR

MAY 22, 2023

Continuing education and training through conferences, workshops, and seminars helps businesses stay up-to-date with industry trends and best practices. This commitment to providing effective services demonstrates a brand’s dedication to clients.

Industry 88

Industry Reputation Education Training 88

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3

Communications 62

Communications Retail Sports Leadership 62

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Zoe explained that “people take the path of least resistance.”

Leadership 62

Leadership Employee Policies Groups 62

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. Second, I used a variety of examples–case studies of brands bringing the trend to life. My topic: Social media trends. For starters, I tried to back every trend up with facts and stats from across the web.

Social Media 107

Social Media Trends Case Study Media 107

Barokas

JANUARY 15, 2020

A concise, relatable brand message is the cornerstone of strategic communications. Without a consistent messaging framework supported by meaningful differentiators, data and values, your brand is more vulnerable to risk, and the competition. Start with a messaging workshop that involves multiple groups within the company.

Communications 78

Communications Groups Analysis Engineering 78

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. Building a strong brand image is essential. PR can help create a positive perception of your brand in the minds of consumers.

Retail 62

Retail Marketing Measurement Product Launch 62

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. Furthermore, incorporating experiential elements such as workshops, demonstrations, or product trials can add value and create memorable experiences that online retailers cannot replicate.

Retail 78

Retail Local Consumer Community 78

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Don’t advertise your brand. Above all, a panel is an excellent way to develop original content around a hot-button industry issue.

B2B 178

B2B Trade Shows Leadership Conference 178

Stern + Associates

JANUARY 31, 2023

When an organization needs a boost to innovate at the speed of light, whether their employees have developed lasting relationships or are a brand-new team, Dyer and Furr’s research suggests intellectual honesty may be the answer.

Interviews 95

Interviews Employee Strategy Leadership 95

Karen Freberg

JULY 3, 2021

I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete. Here are some suggestions: Take classes at your university on personal branding, social media, and more. Explore unique yet high profile partnerships that match up with your brand.

Analysis 80

Analysis Case Study Brand Branding 80

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals can design workshops, culinary classes, art sessions, and cultural tours that immerse travelers in local traditions.

Travel 78

Travel Strategy How To Local 78

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Stern + Associates

JUNE 22, 2023

His research and engaging lessons reveal that an organization’s communication team is a vital management function that executes strategy and builds the corporate brand. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Strategy 62

Strategy Communications Crisis Communications Corporate 62