The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix.

Comparison 294

Comparison Advertising Advertising Analytics 294

Shift Communications

SEPTEMBER 17, 2014

“If a tree falls in the forest and there’s no one around, does it make a sound?”. The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. There's a good reason for that.

Blogging 73

Blogging How To Engineering Tools 73

PR in High Definition

SEPTEMBER 28, 2023

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. Recently, I was drawn to a story about Google’s antitrust lawsuit.

Engineering 62

Engineering SEO Wireless Google 62

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

5W PR

DECEMBER 31, 2022

One of the great things about using Instagram as a business is the ability for companies to generate sales directly on the platform. Here, we look at various ways that companies can use Instagram for sales. Action button. In-app purchasing.

Instagram 88

Instagram Resources Company Industry 88

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. The top of the funnel is filled by PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." It's a huge difference compare to what it used to be. Every reporter uses Twitter as a tool to find sources.

Real Estate 214

Real Estate Video Report Twitter 214

Landis PR

FEBRUARY 28, 2022

I have not come across a company that doesn’t have a website –though some haven’t been updated or rebranded since the days of DOS. In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have trouble with the latter). Become Your Own Newsource .

Web 59

Web SEO Case Study Writing 59

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services.

Engineering 128

Engineering Writing Social Media Tools 128

The Resolution Blog

JULY 9, 2018

But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people feel good about who they work for? Can it be turned into a blog? brilliant?—?that’s

Retail 168

Retail Internal International Twitter 168

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? What are the benefits of media monitoring? 7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what? What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. Social media is often a big part of the PR conversation in 2018. Be a Dedicated Publisher.

Brand 114

Brand Branding Reputation LinkedIn 114

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

FEBRUARY 2, 2021

Companies should be doing to create more buzz around them or their products to market things earlier because there’s no reason they should be waiting around until a few days before a launch to start marketing. There are plenty of people who have a decently large audience willing to work with brands whose values align with their own.

Strategy 88

Strategy Consumer Advertising Advertising 88

Contently - Strategy

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. What is thought leadership? There are differences, however.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Communications Conversations

APRIL 23, 2019

While it’s definitely a good idea to clean up inappropriate content, I wouldn’t think about your social media accounts as your “professional identity.” After all, agencies and companies want to hire INTERESTING people–not buttoned-up, slick and polished robots.

Social Media 98

Social Media Brand Branding LinkedIn 98

5W PR

NOVEMBER 27, 2018

Power Up Your PR This Holiday Season. Here are a few timely reminders to help you make the most out of this holiday season. For many reasons this time of year, people are tempted to back off their proactive PR communication. For many reasons this time of year, people are tempted to back off their proactive PR communication.

Brand 107

Brand Branding Engineering SEO 107

Shift Communications

MAY 17, 2023

As responsible communicators, it is our job to both help clients navigate how it impacts our discipline and to use it to make ourselves more effective. We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 85

Measurement Survey Web Software 85

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Using PR best practices to navigate Wikipedia.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Shift Communications

MAY 17, 2023

As responsible communicators, it is our job to both help clients navigate how it impacts our discipline and to use it to make ourselves more effective. We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Presspage

MAY 19, 2020

Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. As remote work (or working from home, home-office, however you are calling it) takes hold, we’ve compiled a few tips to navigate remote PR. Revise your targets.

Measurement 78

Measurement Tools Policies Software 78

ZudePR

SEPTEMBER 8, 2015

Over the last 15 years, I’ve read some crackers: A Confederacy of Dunces, John Kennedy Toole. What I make up for in quality I lose in quantity. No matter how many books I bought, I just wasn’t making the time to read them. For most of my 18-year career as a PR consultant the blogosphere had passed me by.

Blogging 75

Blogging Print System Sports 75

Presspage

MAY 19, 2020

Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. As remote work (or working from home, home-office, however you are calling it) takes hold, we’ve compiled a few tips to navigate remote PR. Revise your targets.

Measurement 78

Measurement Tools Policies Software 78

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Introducing a new way of working, or a new tool is not easy.

Software 151

Software How To SEO System 151

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. So what’s the answer?

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. So what’s the answer?

Software 78

Software Corporate System Data 78

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who work in paid media. This is even more prevalent online, where everything is far more measurable.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Doctor Spin

APRIL 4, 2023

How to create a PR strategy that actually works? In trying to create a PR strategy , it’s easy to get overwhelmed. The good news: You just need to get the basics right. Here we go: Table of Contents What Is a PR Strategy and Why Do You Need One? But they typically lack a basic PR strategy.

Strategy 52

Strategy How To Hotels Analysis 52