Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests.

Trends 195

Trends Marketing Analysis Leadership 195

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

5W PR

FEBRUARY 1, 2024

This sleek device seamlessly integrates into a smart home system, allowing pets safe and controlled access to the outdoors using facial recognition or RFID tags. The post PetTech Dominated CES – Why This Industry Will Grow in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Industry 78

Industry Mobile Healthcare System 78

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Google Analytics should be a part of every PR pros toolkit. Tag Management. Want to learn more about Google Tag Manager?

Measurement 120

Measurement Tools Analytics Google 120

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. The post Does Facebook Work For B2B PR?

B2B 344

B2B Facebook LinkedIn Small Business 344

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. have become essential parts of the marketing and PR toolbox. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Sentiment Analysis – Putting tweets in context. Too complicated?

Training 399

Training Video Analysis Data 399

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. One reason is that PR is more relevant—and valuable—than ever. PR drives SEO. PR generates influence.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

MAY 10, 2022

Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a PR job. In subsequent years, we’ve invited readers of this blog (and newsletter) to the survey and so I’m writing to ask for your help: If you work in comms, please consider taking the survey here. Image credit: Unsplash.

Survey 85

Survey Public Affairs Construction Writing 85

5W PR

FEBRUARY 9, 2023

For example, in April the company expanded the product tagging option so it could be used by everyone, and then in May the company celebrated the anniversary of the new in-app shopping feature with a pop-up event. Instagram’s Changes Over the last year, Instagram has made several changes to its social commerce features.

Instagram 88

Instagram Facebook Consumer Company 88

5W PR

JANUARY 11, 2021

Something that uses an “As seen on TV” tag, for example, conjures images of 90’s home shopping videos. But the main brand tag must be used consistently across the board. Keeping tag lines consistent across branding will ensure that it becomes an ingrained phrase in consumer culture. Stay consistent.

Brand 88

Brand Branding How To Guidelines 88

Solo PR Pro

JULY 26, 2023

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. We'd love to hear from YOU.

Financial 85

Financial Insurance Insurance Training 85

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

5W PR

APRIL 29, 2023

By posting tempting pictures and relevant hashtags, they can attract followers and encourage them to share and tag friends. The post How Your Restaurant Can Take Advantage of National Food Days appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Local 88

Local Social Media Print Agency 88

Shift Communications

JUNE 1, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy.

Blogging 60

Blogging Facebook Video Content Marketing 60

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

Real Estate 195

Real Estate Media Analytics Enterprise 195

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. PR and the Future of Search. What’s that you say – your PR team doesn’t know how to write meta tags?

SEO 100

SEO Mobile Engineering Google 100

5W PR

JULY 25, 2023

Seeing Double We all have those high-end beauty products that we’ve been eyeing for ages, but their exorbitant price tags prevent us from indulging. Check out our full recap of the event below: The post The Top Three Beauty Trends 5W Saw at Adit Live NYC appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Trade Shows Banking Retail 78

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The client wants an easy way to check in on the status of the PR program. So I repeated my Quora question, this time with that hash tag – and hit pay dirt.

Measurement 120

Measurement Exercises Interviews Tools 120

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies. In this article, we’ll cover some of the elements of GA that are most beneficial for PR teams.

Analytics 154

Analytics Google Measurement Data 154

Remote PR Jobs

SEPTEMBER 25, 2023

Pro-Tip: Lead Time Regardless of which strategy you choose, the most successful funding PR efforts have one thing in common: They give reporters ample time to write the story. Finally, writing your own blog post to be posted on your company site, LinkedIn, and Medium, allows you more opportunity to frame the news.

How To 100

How To Report Pitching LinkedIn 100

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." He has a true global mindset born from ten years working in countries outside of the U.S. Every reporter uses Twitter as a tool to find sources.

Real Estate 214

Real Estate Video Report Twitter 214

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100

Software Google Reputation Social Media 100

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? Search experts assert H2 and H3 tags are critical to search marketing.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 144

Survey Software B2B Pitching 144

MaccaPR

FEBRUARY 2, 2016

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48

Trends Blogging Brand Branding 48

PR 20/20

OCTOBER 24, 2017

This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Of course you do. Update your CTA.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. It could be all of these things at once – and that’s what has people talking.

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60

Shift Communications

NOVEMBER 29, 2022

Cross-channel integration at the forefront of cultural-driven marketing and PR. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? 2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

5W PR

DECEMBER 8, 2021

Any tagged posts or posts that contain the company’s branded hashtag are a great resource for UGC. The post Instagram Marketing Strategies That Convert appeared first on Public Relations Blog | 5W PR Agency | PR Firm. User-Generated Content.

Instagram 88

Instagram Strategy Marketing Education 88