ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights.

Blogging 136

Blogging B2B Technology Pitching 136

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

JUNE 13, 2023

So, how can PR improve their odds in media relations? To that end, the 2023 State of the Media Report by Cision is a useful resource. Use accurate subject lines, not clickbait. It’s been trending in that direction for years. It’s been trending in that direction for years. click image for higher resolution) 1.

Journalism 127

Journalism Media Relations Report Media 127

NewsWhip

FEBRUARY 13, 2023

Let’s take a look at the data and some of the reasons why. they say go big or go home so Ben went big and came home to Massachusetts pic.twitter.com/PctBV6McLR — Dunkin' (@dunkindonuts) February 12, 2023 It was a hugely influential ad, with the coverage and engagement reflecting that. So, this year, who managed that?

Film 147

Film Social Media Mobile Brand 147

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Because what these DTC people have is the customer data and they own their customers. Transparency in Marketing Measurement.

Storytelling 284

Storytelling B2C Retail Measurement 284

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What are some AI resources communicators can use to keep up to speed?

Community 148

Community Big Data Media Resources 148

Onclusive

OCTOBER 12, 2021

Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team. Think of it as a sales pitch with robust data and justification. What is a business case? Why build a business case for PR.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 1) 3 Strategic Ways to use Press Releases for Meaningful Influence.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Onclusive

OCTOBER 7, 2021

Based on customer success stories we see every day from brands big and small, we’d like to share a few of the best practices for impactful pitches and journalist campaigns. To grab journalist attention, you need the data that sheds the light on what they care about. Request Demo. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Now it’s gone quiet. Are we all AI-ed out?

Pitching 124

Pitching Study Technology Report 124

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. This is due to the removed options either being too granular, including topics Meta feels are sensitive or targeting options that are not widely used.

Advertising 62

Advertising Advertising LinkedIn Video 62

Buzzstream

JANUARY 16, 2024

Luckily, I’ve done much of the legwork for anyone in the SEO and link building world looking to streamline their workflow using Chrome extensions. Then, link builders and digital PRs can use BuzzMarker to add contacts to projects and, more importantly, email them without leaving the page they are on.

SEO 83

SEO Web Tools Analysis 83

5W PR

JULY 27, 2020

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. Of those 45 or older, nearly all (97%) said gamification would improve their work.

Exercises 97

Exercises Software Employee Training 97

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Presspage

FEBRUARY 28, 2024

With no pre-defined plan in place – in addition to other hurdles like using many fragmented tools or targeting your audience through the wrong channels – it’s difficult for even the most resource-equipped company to mitigate the effects of a crisis. That’s the bad news. We know what you’re thinking – how? With the right PR solution.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Sword and the Script

NOVEMBER 3, 2020

That specialty comes with additional tools that will also be useful for podcasts. That specialty comes with additional tools that will also be useful for podcasts. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features.

Instagram 138

Instagram Technology Resources Employee 138

Sword and the Script

APRIL 14, 2020

And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. The data is solid: all the statistics have a margin of error of 2.9% >>> Can your agency bring big ideas and execute? or less and detailed demographics are in the report. >>>

Leadership 191

Leadership B2B Marketing Study 191

Cision

MAY 12, 2017

This can be attributed to the change in internet search habits and the excessive use of smartphones. This can be attributed to the change in internet search habits and the excessive use of smartphones. The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO.

Google 259

Google Digital PR Mobile SEO 259

Contently - Strategy

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Brand 145

Brand Branding Healthcare Enterprise 145

Onclusive

SEPTEMBER 20, 2017

Make Data-Driven PR Decisions. For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Presspage

JULY 25, 2017

Why use online data for PR? Simply put, using online data before you start a new campaign “ greatly improves the chance your efforts will turn out to be worthwhile” as Alexander de Ruiter mentioned during PR is Key 2017. How to gather online data. You might find a little gold mine!

Data 92

Data Tools Measurement Big Data 92

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post).

Blogging 64

Blogging Analytics Google Writing 64

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Sales teams find media coverage useful in selling. “93%

Study 139

Study Media Relations Media Measurement 139

The Resolution Blog

JANUARY 8, 2018

We are big fans of Katie here at CoverageBook. Check out this interview to begin to improve your measurement today. Check out this interview to begin to improve your measurement today. She always explains clearly how to demonstrate organisational impact from your PR work. A standard in article scoring? What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

OCTOBER 21, 2021

Some of our clients were using project management software (such as Teamwork, Asana and Monday) and I loved how organized it was across their companies. If you dig a little, you probably already use some sort of project management platform. Can you remember your life before using a CRM for link building?

Software 152

Software How To SEO System 152

Cision

JULY 22, 2016

As with most tools, Google Analytics can provide a lot of data. Use Annotations. Use this feature to note the dates of when you send press releases, land a big piece of earned coverage, post a blog, launch a social campaign or distribute an email newsletter. Plus, having diverse traffic sources improves SEO.

Analytics 120

Analytics Google Measurement SEO 120

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

DECEMBER 29, 2016

Want to see how to do this for your blog? So what’s the big deal? If you’ve ever tried to learn the Google Analytics platform in theory, without access to any real data, you’ll understand. If you’ve ever tried to learn the Google Analytics platform in theory, without access to any real data, you’ll understand.

Analytics 74

Analytics Google Data Analysis 74

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing. The more channels and platforms you are using, the more access you have to data.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

MAY 3, 2017

One of the best ways to improve your writing is to create the ideal environment in which to write. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Write more and write better.

Writing 149

Writing Education Pinterest Creativity 149

Stuart Bruce

MARCH 14, 2018

74% of corporate communications teams use social media for ‘corporate messages’ or to put it another way to shout at people, which isn’t very social is it? On a minor technology point I’m astounded that just 2% are using Pinterest (half of the number using Google+!) when 32% use blogs. Digital and social media.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. Data is power in more ways than one. Think you’re up to the challenge?

Training 159

Training Pitching Writing Video 159

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The Orbit survey provides useful benchmarks for understanding that grit. 1) How long does it take to write a blog post? 15% of bloggers say they spend 4-6 hours on a blog post.

Study 79

Study B2B Marketing Survey 79

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Both events passed off without incident but I’m sure that you understand.

Privacy 60

Privacy SEO Pitching Instagram 60

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Or, at the very least, are funny like this video from career blog Snagajob. But there are plenty of people writing, blogging and podcasting about how to learn. Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Sales reached $4.6 million in 2017.

Storytelling 149

Storytelling Data Insurance Insurance 149