5W PR

MARCH 27, 2024

Personalized Lifestyle Designs Pets are more than just animals—they’re beloved members of the family. That’s why pet owners are increasingly seeking out products that reflect their pets’ unique personalities and lifestyles. Reach out to brainstorm your next campaign.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

NOVEMBER 9, 2023

In the world of influencers, there are different categories based on follower count and engagement levels. Audience engagement If a company wants to foster deeper connections with its audience and encourage engagement, micro-influencers can provide a more personal touch. It helps brands reach a larger and more engaged audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

5W PR

MARCH 19, 2024

All-Over Grooming Revolution The expo highlighted a shift towards comprehensive body grooming routines, emphasizing clean and conscious personal care from head to toe. Social media platforms, particularly TikTok Shop, are driving product discovery in this burgeoning category.

Trends 88

Trends Consumer Conference Technology 88

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

The blend of social media reach and trust in specific personalities can really amplify a campaign. Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191

B2B Social Media Radio Fashion 191

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. The brand catered to the core audience for the Reverse Air Dryer with informative, personalized experiences.

Marketing 78

Marketing Education Consumer Social Media 78

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs. They also help shine a light on the personality behind the exec, positioning them as someone with a compelling point of view.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. Let's examine how Pepsi performs in each category.”

Ethics 94

Ethics Advertising Advertising Analysis 94

Steve Barrett on PR

JUNE 23, 2022

PR agencies may once again have struck out in their own Lions category but earned media was an intrinsic part of every successful activation at the first in-person Festival of Creativity in three years.

Trends 147

Trends Creativity Agency Media 147

5W PR

NOVEMBER 23, 2020

As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories. Nordstrom, Tractor Supply Company, Target, and Best Buy landed in two of the three categories. Here are some takeaways from the study.

Retail 88

Retail Mobile Study Web 88

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Government 136

Government Survey Ethics Media 136

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. I’ll just let that sink in.

Blogging 51

Blogging Brand Branding How To 51

Cision

JULY 19, 2017

Are they reading mostly blogs, or do they get their info via social media? Pitch the right person. Find that person. Many publications have gift guides broken down into categories: Under $100, Under $50, etc. Your pitch may not work right “now,” but it could work for a future issue or a later blog post.

Pitching 235

Pitching Print Creativity Blogging 235

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Shift Communications

MARCH 22, 2023

An open letter is a message intended for a specific person or group but made public for anyone to read. Letters are traditionally a personal form of communication, which is part of the appeal. ” The letter preceded the launch a series of new AI categories that Fiverr now offers. Make it personal. Be respectful.

Leadership 88

Leadership Community Corporate Consumer 88

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

PR 20/20

JUNE 27, 2023

In today’s individualized world, a one-size-fits-all approach no longer suffices when it comes to marketing, and that’s where personalization comes into play. Below, we delve into the reasons why personalization is crucial for associations and explore several tools you can use now to drive member engagement, satisfaction, and loyalty.

Tools 71

Tools Analytics Report Google 71

Mindful Marketing

OCTOBER 4, 2023

However, both headlines are case studies in nonverbal communication – People’s clothes and how they wear them often portend their personalities and purposes; similarly, individuals’ eyes often signal what they’re thinking and feeling. So, the U.S.

Policies 98

Policies Sports Interviews Case Study 98

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A client in a commodity category or one with no discernable news – like bath soap or flashdrives – may put its eggs in a sponsorship basket, with earned media outreach limited to retail and trade channels. A CEO speech at an industry conference will work beautifully as a series of blog posts or bylined articles.

Infographics 149

Infographics Retail Resources Employee 149

Solo PR Pro

JULY 26, 2023

In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. Instead of allocating every dollar to specific categories,with the reverse budget approach you assign a fixed limit on your discretionary spending and focus on maximizing your earnings.

Financial 85

Financial Insurance Insurance Training 85

5W PR

JUNE 16, 2023

Each style brings its own unique charm and versatility, allowing for personalization and experimentation. Curtain bangs Curtain bangs are a trendy hairstyle that has gained popularity on TikTok, specifically, in the #HairTok category. The lack of layers adds to the sleekness of the style, giving it a modern and edgy vibe.

Trends 88

Trends Viral Fashion Tools 88

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. For a larger brand, it can support a leadership position within a business category. It offers the depth to lend insights, mount arguments, or explain a poorly understood category or problem. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Or you meet an influential person whom you can tap later to speak on behalf of your business model or brand. Or, maybe they want to minimize attention to competitors, In some cases they have truly created a category. So, don’t be afraid of positioning a startup within a new and exciting category. Be consistent.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Are there rumors of a merger in your category?

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

JANUARY 23, 2024

An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it. Forrester analyst Lori Wizdo wrote those words eleven years ago. Demonstrates market knowledge People want to know the solution provider they are working with understands their market.

B2B 102

B2B Study Company Leadership 102

Burrelles Fresh Ideas

MARCH 19, 2024

Personalization through AI and data analytics: In the digital age, personalization reigns supreme. NerdWallet’s Travel Price Index combines data from different travel categories, including airfares, lodging, meals, and rental cars, as tracked by the Bureau of Labor Statistics’ Consumer Price Index.

Travel 90

Travel Trends Tourism Transportation 90

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

5W PR

AUGUST 30, 2023

Creating an Amazon Storefront allows brands to showcase their products in a personalized and branded shopping experience. After that, it’s time to organize the products into categories and add product tiles to the Storefront that need to have a product image, title, and description.

Mobile 78

Mobile Advertising Advertising Social Media 78

5W PR

DECEMBER 27, 2018

The team, currently working with several clients in the CBD space, is committed to emerging as the voice for brands in the sector, devising innovative communications programs for clients within this emerging category. Beauty media are reporting on personal care as a means to overall wellness, creating an immediate space for CBD products.

Consumer 121

Consumer Agency Industry Education 121

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. The bar for relevance in certain categories, like her beat of cybersecurity, is high. However, no one can advise PRs better on how and what to pitch reporters than… reporters. This one’s dangerous.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Flack's Revenge

DECEMBER 14, 2016

One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” Coverage in various categories (type of media or blog, quality of placement). Social media metrics in a number of categories (network, engagement, followers, # of tweets, etc.).

Measurement 120

Measurement Exercises Interviews Tools 120

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Video demo of the service (in Dutch): Onboarding overworked care home staff We guided care homes to work more person-centered.

Software 78

Software System Training Enterprise 78

Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. We’ll uncover more market research capabilities using this tool in our upcoming blog post covering the topic. So why Google News , specifically?

Trends 142

Trends Industry Wikipedia How To 142

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. You can decide how what order these will be displayed in, and which categories of links are displayed. I love how, when you click on an image, it starts the slideshow right on your blog!

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93