Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. 3: Find the local angle. Respect their deadlines.

Banking 100

Banking Media Local Survey 100

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

It used to be that once a piece was published, the only way to correct misinformation was to write to an editor and hope to see a tiny notice a few days later. We followed up often with fresh ideas, always adding that our spokesperson was local and could be available on a moment’s notice. Don’t accept a bad headline.

Pitching 149

Pitching Strategy Examples Banking 149

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. I hadn’t even opened a bank account yet!

Meeting 97

Meeting Journalism Employee Storytelling 97

Solo PR Pro

JANUARY 14, 2020

. – Terri Thornton , Owner, Thornton Communications. – Anne Isenhower , Principal, Anne Isenhower Communications, LLC. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. Stay True to Who You Are.

Insurance 110

Insurance Insurance Banking Groups 110

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

AUGUST 6, 2014

I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. I know that sounds awfully “Duh,” but… Flash forward 50 years as I sit here today writing this post with life bustling all around me. How do they do that?”. Image: Alan via Flickr, CC 2.0.

Nonprofit 85

Nonprofit Banking Writing Government 85

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. What’s really in that liquid that’s seeping into the local water supply? (My Stopped two years before.

Publicity 92

Publicity Ethics Nonprofit Local 92

Mindful Marketing

JANUARY 25, 2020

So, the investigation turned to Farook’s locked iPhone: “Agents wanted Apple to write a new operating system that would bypass the 10-attempt limit on the security code and other security measures. Attorney General William P. ” Again, Apple has refused to acquiesce and build a backdoor to its phones.

Privacy 71

Privacy Banking Government Engineering 71

Communications Conversations

JUNE 2, 2017

Think about your local professional organizations–for me, that means MIMA and PRSA. So yeah, I think by writing this I’m confirming what I’ve thought for years: Agency people really are more networked than their corporate counterparts. This is all based on a loose collection of assumptions. Your thoughts?

Agency 84

Agency Corporate Brand Branding 84

Ethical Voices

JANUARY 23, 2023

The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter. Well, in this particular place, she was making some claims about this competitor that were just simply not true and they were in writing. Al Golin talked about the trust bank.

Ethics 77

Ethics Publicity Education Reputation 77

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 83

Publicity Radio Nonprofit System 83

Communications Conversations

APRIL 28, 2015

Writing for LOL/OMG Blog was one of the best professional decisions I ever made. Writing that blog each week allowed me to start writing for other outlets like City Pages, Vita.mn Writing that blog each week allowed me to start writing for other outlets like City Pages, Vita.mn Spyhouse Northeast when I’m writing.

Writing 60

Writing Banking Blogging Meeting 60

Communications Conversations

JUNE 5, 2015

Susan Beatty, external communications manager, U.S. Kendra Klemme, associate director of communications, United Health Group. Melanie Boulay Becker, owner, Boulay Becker Communications. Long-term, I’ll return to the excellent local PRSA offerings that require in-person attendance. Write it down, or it didn’t happen.

How To 60

How To Meeting Local Google 60

Communications Conversations

OCTOBER 13, 2015

So, I thought I’d share seven ideas for how community relations folks can work to squeeze a bit more out of their social involvement, while driving toward some of those key goals we talked about above: #1: What about allowing employee volunteers to “takeover” your corporate Instagram account for the day during volunteer events?

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 198

Marketing Content Marketing Data Social Media 198

PR Fuel

OCTOBER 30, 2018

It is true that other modes of communication, like texting, instant messaging, Twitter, etc., But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40

Ethical Voices

JANUARY 22, 2024

He wanted to be utilizing, for lack of a better term, and this will certainly date me, op-eds in a local newspaper to try and besmirch their competition. We have to remember that not everyone we work for or with are communicators, so it’s being able to explain those actions and put the why behind it.

Ethics 78

Ethics How To Training Employee 78

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 66

Meeting Automotive Engineering Media 66

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Free Solo PR PRO ebook Get It In Writing! – The Communications Consultant’s Guide to Contracts. Financials.

Tools 78

Tools eBook Print System 78

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. in Communication program.

Video 87

Video Facebook Twitter Viral 87

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52