Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey Boggs. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. I didn’t have money in the bank or a fancy business plan. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. “I I hadn’t even opened a bank account yet!

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Finance -> (Affluence, Bank Activity, Bank / Credit Activity, Credit Cards, Creditworthiness, Discretionary Spending, Economic Cohorts, Household Income, Investments, Net worth, etc.).

Social Media 233

Social Media How To Insurance Insurance 233

Solo PR Pro

JANUARY 14, 2020

. – Terri Thornton , Owner, Thornton Communications. – Anne Isenhower , Principal, Anne Isenhower Communications, LLC. Don’t launch a solo business because someone else told you it would be good; do it for you and because you want to. – Paula McNamara Johns , Founder, Paula Johns Communications.

Insurance 110

Insurance Insurance Banking Groups 110

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Bank and Optum. Molly is the chief communications and public affairs officer with Shipt.

Marketing 60

Marketing Leadership Creativity Internal 60

Buzzstream

MAY 15, 2024

It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., If you write too much text, if you don’t get straight to the point you give them fake flattery and they just roll their eyes immediately. And manage the email communication.

Google 71

Google SEO Tools Pitching 71

Shift Communications

JULY 21, 2017

Both give you a great bank of agencies to look through and see which ones are the best fit for you. When writing your cover letter, make sure to do your research and include specifics about how your experience is relevant to the work the company does. Two resources I used that helped are O’Dwyers and The Holmes Report. Briggs Brady.

Interviews 79

Interviews Analytics Banking Sports 79

Waxing UnLyrical

JUNE 27, 2016

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. ” That’s just one tip from Brandi Boatner , digital experience manager for IBM, in this write-up by Mark Renfree for PRNews. Integrated Marketing Communications is More than a Fad.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

MARCH 28, 2016

Why: “In today’s age of automation, there’s simply no reason you should spend precious seconds every morning brewing coffee when you could be catching an extra five minutes of ZZZs,” writes Stephanie Walden as she takes a look at “tools that can put your life on cruise control.” Want More Earned Media?

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Lessons from NATO for Leading the Way in Digital Communication. Why: “I like integrated communication strategy. Here you go.

Education 40

Education Measurement Government Interviews 40

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 198

Marketing Content Marketing Data Social Media 198

Communications Conversations

JUNE 5, 2015

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). Susan Beatty, external communications manager, U.S. Kendra Klemme, associate director of communications, United Health Group. Melanie Boulay Becker, owner, Boulay Becker Communications.

How To 60

How To Meeting Local Google 60

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. I might – might – actually go through their process just to experience it (and then write about it after). Designate a point person for influencer communications.

Marketing 40

Marketing Guidelines Social Media Banking 40

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Mindful Marketing

MARCH 3, 2024

’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell problems for marketers and many others. Advertising is one of the world’s most pervasive and influential forms of communication.

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

PR Fuel

OCTOBER 30, 2018

It is true that other modes of communication, like texting, instant messaging, Twitter, etc., But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 66

Meeting Automotive Engineering Media 66

Cision

OCTOBER 27, 2015

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. How communication and marketing professionals can use the new Facebook Search: This makes hashtagging for your public posts hyper-relevant.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

APRIL 11, 2016

Why: “Word-of-mouth marketing generates twice the sales of paid advertising, which means—if you don’t already—it’s time to think about how to use influencers in your marketing strategy,” writes Gini Dietrich in this starter guide to influencer marketing. Build Your Influencer Relations Campaign with Six Steps.

Marketing 40

Marketing Guidelines Community Banking 40

Sword and the Script

SEPTEMBER 23, 2014

Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign.

Company 111

Company Apparel Airlines Crisis Communications 111

Cision

DECEMBER 28, 2015

An article in the Wharton Business Review discusses the opportunities for social care in verticals such as banking and airlines concluding that servicing customers on Twitter is a huge differentiation opportunity. Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. West makes communications technology. How does that work?

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. That role required me to provide communication strategy, manage account teams globally to achieve results, and keep clients excited to work with us. It was actually the other way around.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Social Media 98

Social Media Marketing Media Creativity 98

PRSay

APRIL 18, 2016

The free content consumers enjoy is paid for by advertising. In the present business model, publishers are paid by advertisers. Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau called ad blockers: “unethical, immoral and mendacious.” The Web is not free, it never was.

Ethics 60

Ethics Web Advertising Advertising 60

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52