Sword and the Script

DECEMBER 23, 2014

Berkshire Hathaway now employs 330,000 people according to the memo and the reference to Salomon Brothers stems a Treasury bond scandal that resulted in “the largest fine ever levied on an investment bank at the time.” Financier, PR man, crisis manager – and pitch man – this guy can do it all. And probably in 15 minute or less.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Solo PR Pro

FEBRUARY 1, 2022

Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. I didn’t have money in the bank or a fancy business plan. I do a lot of crisis communications, and content production. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Keep a list of your bank account numbers handy in case checks need to be deposited. This is the time to make your wishes known, and write them down. Do the same for yourself.

Crisis 66

Crisis Insurance Insurance Banking 66

Waxing UnLyrical

MARCH 21, 2016

Crisis Communications Lessons from the FBI and Apple. Why: “It boils down to transparency, and in this instance, Apple is making the right moves with the rare open letter from Tim Cook, and the multiple calls with journalist,” writes Gini Dietrich as she reveals “a few takeaways you can apply to your crisis model.”

Banking 40

Banking Crisis Communications Resources Crisis 40

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. I might – might – actually go through their process just to experience it (and then write about it after). Designate a point person for influencer communications.

Marketing 40

Marketing Guidelines Social Media Banking 40

Sword and the Script

SEPTEMBER 23, 2014

Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. And that’s exactly what these companies are banking on – because they do it again, and again and again. PR crisis communications marketing outrage PR crisis'

Company 111

Company Apparel Airlines Crisis Communications 111

PRSay

APRIL 18, 2016

They also legitimately (in my view) object to the fact that that Web ads collect information about users that is then communicated back to publishers and advertisers without their knowledge nor consent. Tchividjian writes weekly ethics blog. . Another value to consider in this debate is the free flow of information.

Ethics 60

Ethics Web Advertising Advertising 60