ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. California’s version of GDPR has officially taken effect, though the state’s regulators have acknowledged they won’t truly enforce the rules until later this year. (If TV and streaming rule.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. New speaking opportunities will open in 2020.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

MAY 5, 2022

Guest post by PR Assistant, Chanel Roopchand. As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Staying open has helped me to better accomplish common PR tasks.

How To 301

How To Writing Tools Energy 301

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. That requires thoughtful attention and a strong sense of how media work.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. What about B2B marketers? Before you dismiss the idea, remember that many B2B decision-makers are millennials. Even B2B companies like Intel and Hubspot have used Instagram stories successfully. They, too, want engaging and entertaining content.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 And as PR budgets have increased, the day-to-day practice of public relations has changed. Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple.

Pitching 177

Pitching B2B Product Launch Report 177

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. As PR professionals, we often use social media advertising in our campaigns, and we rely on data and analytics to strategically develop campaigns.

Ethics 230

Ethics Data Privacy Policies 230

ImPRessions - Crenshaw Communications

JUNE 13, 2017

How PR Teams Manage the Unexpected. PR strategists and clients each occasionally overpromise in benign ways. The client details features and benefits of a new B2B tech product but they fail to materialize. The best rule, of course, is to slightly underpromise and overdeliver — in writing. The “bait and switch.”

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. What about B2B marketers? Before you dismiss the idea, remember that many B2B decision-makers are millennials. Even B2B companies like Intel and Hubspot have used Instagram stories successfully. They, too, want engaging and entertaining content.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

SEPTEMBER 14, 2022

The Pew Research article refers to this as a decline in “bothsidesism” in journalism, which sounds to me like a euphemism coined in PR circles. Politics, bias and B2B tech. As a rule, I avoid politics – the typical catalyst for discussions of media and bias. The survey polled 9,388 Americans for their views ( methodology ).

Survey 95

Survey Communications Media Engineering 95

Sword and the Script

FEBRUARY 16, 2021

Golden Rules for Building Trust through Content. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Put your audience first. It’s about your audience.

Government 136

Government Survey Ethics Media 136

ImPRessions - Crenshaw Communications

JUNE 26, 2018

If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. Here’s how.

Privacy 149

Privacy Technology B2B Data 149

Flack's Revenge

OCTOBER 27, 2021

So what do you do, if you are in enterprise tech or some gorpy B2B space? How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. Leveraging Tech Evolution for PR. Quantum Solace.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Once the preserve of think tanks and academia, panel discussions that tap “thought capital” are both highly individualized and reliably replicable for PR.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Learn the coverage and beats. Narrate the story.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. In the spirit of endless polling, we decided to query friends at other PR agencies to see what they’re doing to relieve the anxiety for the next 24 hours.

Policies 204

Policies Software B2B Report 204

Flack's Revenge

OCTOBER 27, 2021

So what do you do, if you are in enterprise tech or some gorpy B2B space? How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. Leveraging Tech Evolution for PR. Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

ImPRessions - Crenshaw Communications

JUNE 26, 2018

If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. Here’s how.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

JULY 10, 2017

Be the PR person media love to hear from. Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. This rule can also apply to office moves and, our personal favorite, a new website. Low-level personnel announcements. A lackluster personality profile.

Pitching 170

Pitching Media Product Launch Agency 170

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Matt Hancock Ironically Breaks His Own Rules. Well done Aldi, we’re big fans of the way you handled this PR crisis.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. So, as the new year approaches, here are our rules for advice to avoid. PR goal-setting should start from a more strategic place.

Skype 149

Skype Interviews Viral B2B 149

Prohibition

AUGUST 5, 2021

Matt Hancock ironically breaks his own rules. Matt Hancock, the then Health Secretary, made the social distancing rules that were in place for the whole nation as part of the COVID-19 pandemic and then decided to not listen to them… A PR nightmare for the COVID comms team we imagine! pic.twitter.com/6MC5RWJ5zR.

Banking 62

Banking Social Media B2C Course 62

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” PR blogs You have to keep an eye on blogs because blogs come and go – countless PR blogs used to be great that no longer publish. What books do you recommend? I may add or remove resources over time.

Resources 117

Resources Publicity Reddit Interviews 117

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

MAY 31, 2016

Get a good blog roll of your own encompassing other PR bloggers, B2B bloggers and just general interest. Do follow some basic blogging rules. The post Best Blogging Tips For PR Professionals appeared first on Crenshaw Communications. Do learn from bloggers who do it well. Got the basics down?

Blogging 120

Blogging Creativity B2B Writing 120

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Rebrands are almost always tricky, but they can pay big PR dividends. Harley-Davidson even tried to trademark the classic “ Hog ” moniker, although it was ruled too generic to be done. In my view, it’s an awkward name that violates two unwritten rules of branding. Just ask IHOB !)

How To 101

How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

APRIL 14, 2017

We believe negotiations between PR specialists and clients also need to avoid “deconfliction” and other problems that can thwart a successful relationship. Use these negotiating techniques to get a PR relationship off to a good start. Use these negotiating techniques to get a PR relationship off to a good start.

How To 136

How To Case Study Meeting Examples 136

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

However, in PR, there are also many myths (alternative facts?) Myth #1: Anyone can do PR. Google “DIY PR” and you will get tons of results. A PR firm is well-equipped to pivot when a journalist doesn’t bite the first time and will keep on developing new and interesting things to say until something clicks.

Advertising 147

Advertising Advertising Pitching B2B 147

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. But it’s an important part of the PR function so figure out a hack for it. I know, being deep rules. Stop it, puuhlease.

Wireless 150

Wireless Analytics Data Trends 150

Cision

JUNE 8, 2016

Traditional rules no longer apply, so how can your brand gain the media’s attention? There is a strong roster of B2B and consumer clients here in tech and AV, two of my specialty areas, as well as in the marketing, financial services and consumer products sectors. You have more than 20 years of experience in PR.

Financial 120

Financial Healthcare Media Relations Technology 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Although, as a rule, it’s smart to avoid jargon, bylined articles offer a bit of an exception.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

APRIL 20, 2016

Seeing our media placements go up and make an impact, synchronizing PR and social media, and creating great, informative content is where we continue to excel, and I am glad to be part of it. . First rule…keep it simple. What is one of the biggest PR mistakes brands make? Remember, I am speaking from a B2B perspective.

Financial 120

Financial Corporate B2B Film 120

ImPRessions - Crenshaw Communications

MARCH 1, 2017

But before you plunge into the land of lenses and geo-filters (fun ways to augment your Snapchat picture or video) consider some ground rules. PR loves surveys, and Snapchat, with its excellent audience interaction, makes it an ideal medium for non-scientific polling. Conduct quick surveys.

Video 120

Video B2B B2C Survey 120

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. How to Get the B2B Marketing Persona Right [UML].

Content Marketing 60

Content Marketing Study Marketing B2B 60

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

For best PR results, choose words wisely. In the last week of December, any PR strategist with a legitimate reason to use the word “complicit” in a pitch, may have been on to something. .” The same basic rule applies when pitching a media contact. Let news currency guide you – within reason.

Pitching 136

Pitching Writing Journalism Guidelines 136

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. by David Meerman Scott. by David Meerman Scott. SCHEDULE A DEMO.

Pinterest 71

Pinterest Viral YouTube Mobile 71