ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? Wounded Warrior Project hurt by reputation damage. Top execs were accused of spending millions on parties, hotels and travel. It tarnished the reputation of one of the most revered veterans’ groups.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . The influence of the internet can make or break your reputation if you are not careful. In her spare time, she enjoys photography, cooking new recipes and traveling with friends. Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. As travel becomes popular once again, it’s imperative that companies stand out amongst their competitors. This is where PR comes in.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. As travel becomes popular once again, it’s imperative that companies stand out amongst their competitors. This is where PR comes in.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. As travel becomes popular once again, it’s imperative that companies stand out amongst their competitors. This is where PR comes in.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Buzzstream

MAY 16, 2024

In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Sites That Have Blogs In Your Industry The cleanest way to get a link into a post through guest blogging is by avoiding the sites that openly advertise working with guest bloggers. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

Prohibition

FEBRUARY 25, 2020

There are a number of regulations in place set out by the ASA, (Advertising Standards Authority), that influencers must adhere to such as; telling followers when they have been paid or loaned a product by using ‘#Ad’ clearly on the post and being honest about their relationship with the brand they are promoting.

Marketing 62

Marketing Advertising Advertising B2C 62

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Buzzstream

JANUARY 22, 2024

Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. However, some sites may be open to guest posts even if they don’t advertise. But, unfortunately, the About Us page tells us nothing more about the writers or their credentials either.

Analysis 90

Analysis SEO Guidelines Google 90

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

AUGUST 9, 2016

What role does social media play in reputation and crisis management today? These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. Social media influence on brand reputation cannot be understated in this regard. Be curious to keep ahead of your clients.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

APRIL 13, 2016

Today, one comment on social can impact a brand’s reputation. BP tried to spin the Gulf oil spill by running millions of dollars of advertising about their advances in green energy. Do you have any advice for brands looking to strengthen their reputation? Focus on creating value, not on your reputation. Rapid Fire Round.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

NOVEMBER 10, 2015

They leveraged Donald to address voyage incidents, reinforce safety as the highest priority, discuss cruising as a great vacation and value, and discussed new business strategies to change how the world’s largest travel and leisure company operated.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 15, 2017

Earned media continues to bring validity and impact brand and product reputation, but we now have controlled, or rather semi-controlled, media vehicles to integrate and leverage. If I could go back in time, I would travel to … northern Spain, Leon to experience the life of my grandparents and great grandparents.

Automotive 245

Automotive Resources Strategy Consumer 245

Karen Freberg

AUGUST 9, 2020

One of the biggest things that happened is 1) travel support was suspended and 2) many of the events and conferences went virtual. With travel support being suspended, this meant if a professor wanted to go to a conference or present their work, they had to pay out of pocket for the registration.

Conference 96

Conference Education Groups Community 96

Prakkypedia

JANUARY 19, 2020

We’re told to stay tuned to the news to understand if there’s any emergencies which may impact us – and that applies not only to the people who are unfortunately living or working in the bushfire prone areas, but others whose health may be impacted by smoke travelling kilometres away from the fires, for example.

Communications 78

Communications Retail LinkedIn Radio 78

Cision

JULY 12, 2016

Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms. What do you hope to accomplish in your new role as vice president of communications at Smithsonian Channel? That… and coffee.

Television 120

Television Crisis Crisis Management Fashion 120

Prohibition

MAY 15, 2020

Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. Mo even took the company and the associated advertising company to the high court claiming what they did was actually illegal. COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. Mo even took the company and the associated advertising company to the high court claiming what they did was actually illegal. COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry.

Crisis 62

Crisis Government Social Media Reputation 62

Cision

JULY 19, 2016

Depending on the industry, some organizations are relying less on traditional advertising and more on PR and social media to promote their products. They drive success and enhance your reputation as a PR professional. The need for relationships and responsiveness in our industry will never change. My biggest pet peeve is…insincerity.

Real Estate 120

Real Estate Agriculture Local Technology 120

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. We have no slogan and no advertising strategy. There is a terrible one.

Tourism 52

Tourism Hotels Brand Branding 52

5W PR

JULY 11, 2018

Designed to focus on the concept of safety and travel, the Cancer Research campaign wanted to help people around the world stop smoking as they sat waiting for their bus. The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing.

Measurement 149

Measurement Education Social Media Film 149

David PR Group

SEPTEMBER 11, 2014

With the ongoing fear that a foolish text might come back to haunt us, perhaps this is a way to avoid future online reputation management problems. Advertising suggests it’s a way to stay in touch when traveling in remote areas—like a group of hikers staying connected in an area without cell service.

Trends 59

Trends Privacy Web Reputation 59

Ethical Voices

NOVEMBER 7, 2022

I started off in advertising sales for IDG. As soon as somebody says, “I like to travel internationally. So why jeopardize your reputation for that? Most reporters aren’t rich enough to travel the world. My career has been about technology and about helping people make better decisions. I’m a bicyclist.

Ethics 83

Ethics Travel Writing YouTube 83

Cision

JUNE 14, 2016

And now that the threat of eliminating the business tax deduction for advertising expenses—specifically for healthcare marketing—has reared its head once again, brands will continue to push agency partners to do more with less. My dream vacation would be…six months traveling around Vietnam with my family. Rapid Fire Round.

Healthcare 0

Healthcare Creativity Consumer Government 0

Prohibition

SEPTEMBER 20, 2019

On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. Travel blogger Tupi Saravias Instagram feed shows her visiting the most beautiful locations and always managing to get the perfect holiday snap. Tupi Saravia cloudy Instagram feed.

Marketing 48

Marketing Social Media Instagram Advertising 48

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Cosmoblogawards. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. It’s not part of reputation management for the business but for you. She is Rachael Wolensky and she’s my guest on this edition of the Off Script series.

Media Relations 69

Media Relations Media Insurance Insurance 69

Sword and the Script

MAY 14, 2019

The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. DA is just one factor in the equation. Sentiment analysis. Onclusive makes these invisible referrals – visible.

Case Study 118

Case Study Software Data Web 118

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

Norton's Notes

JULY 29, 2015

Sometimes I’m required to travel or take part in last minute project. Without a doubt it’s online reputation. It’s my belief that the entire marketing mix should sit under the umbrella of PR because everything ties back into reputation. Sadly, investment in advertising won’t help combat this, only PR.

Interviews 28

Interviews SEO Banking Radio 28

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. That is traditionally the advertising and marketing function.

Employee 217

Employee Leadership Crisis Management Viral 217

PR Conversations

JULY 20, 2015

Creativity and chocolate are good inducements, as I did make a point of travelling over to see his play at the Robert Gill Theatre…. And yes, I did make an effort to see their show…travelling down to The Toronto Fringe’s most-southern venue, the Factory Theatre! This brings me to another point.

Community 40

Community Print Twitter Creativity 40