PR for Anyone

JANUARY 28, 2024

For example, Erica suggests allowing retirees to stay connected on a part-time basis. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. But what about women who are looking for new job opportunities?

Employee 130

Employee Policies Creativity Company 130

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ The easiest way to do this is pitching the local media.

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements.

Resources 78

Resources Creativity Publicity Local 78

5W PR

APRIL 11, 2023

Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content. Paid social media advertising is another route to reach a wider audience. Creating a Publicity Stunt Companies can use creative publicity stunts to generate attention and buzz around their stock.

Publicity 88

Publicity Financial Banking Social Media 88

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Here are examples of highway signs aimed at hilarity : Visiting in-laws? Some creators of highway signs have adopted the same strategy. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites.

Media 199

Media Interviews YouTube Hotels 199

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 102

Survey Trends Marketing Creativity 102

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. You can also get creative with “new.” Look at magazine covers for great hook examples. Those are their sponsors and they pay for the advertising. If so, are you staying connected with those journalists? It’s important to stay front of mind with them.

Publicity 331

Publicity Television Local Pitching 331

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. Unlike traditional advertising channels, podcasts have a wide reach and are accessible to anyone with an internet connection.

Fashion 62

Fashion Brand Branding Case Study 62

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. So what was your favorite campaign? and surprised when the client says that the campaign is off target.”.

Agency 97

Agency Interviews Film Advertising 97

PR for Anyone

SEPTEMBER 30, 2022

Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. and I saw the greatest example last week. So it was such a perfect example of newsjacking. Download the free guide, www.3stepstoprsuccess.com Transcript.

Pitching 130

Pitching Television Trends YouTube 130

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. After, interviewing about 50 women, I’m well on my way.

Creativity 150

Creativity Trends Agency Technology 150

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. But PR is not a substitute for advertising. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JUNE 28, 2016

TechCrunch, for example, regularly covers funding announcements for startups, while a consumer tech pub like CNET isn’t as interested in startup funding as it is in product reviews or deals for customers. The rock star PR professional rolls with these bumps and perseveres, sometimes creatively, to make the connection happen.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. What’s the #1 Hispanic Marketing transgression?

Insurance 74

Insurance Insurance Interviews Marketing 74

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Konnect Agency

NOVEMBER 9, 2021

All of which work together to amplify a brand’s message through creative multi-platform content. With the saturation of online advertising during the holiday season, reaching your consumer often and in the right places will help ensure your brand is breaking through the noise. Providing Clear Creative Guidelines. Final Thoughts.

Creativity 59

Creativity Analytics Guidelines Agency 59

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food.

Video 120

Video B2B B2C Survey 120

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. For example, your brand can create a positive image by allowing your representative to become a speaker at an event. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

Contently - Strategy

FEBRUARY 22, 2023

Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online. As for more specific examples of live streaming, Q&A sessions are becoming more popular. (Ask users to keep it short and simple.

Video 132

Video Strategy Marketing Instagram 132

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. Oh, I have a great example - Medela , the largest breast pump brand in the world, is based out of Chicago in the US.

Agency 54

Agency Healthcare Interviews Insurance 54

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. A great example of case study design done right is this urban farming piece from global design and innovation company IDEO.

Case Study 140

Case Study Study Video Writing 140

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Generating credibility for the brand message.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. As we navigate the “relations” part of public relations, we can all use a primer on the value of business friendships, for example. To increase PR, marketing, and advertising industry knowledge. It’s a fun way to take all forms of written communications to the next level. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. Image from Pixabay. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Polaris

JANUARY 13, 2015

When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. For example, when you develop a TV campaign, what elements must be included in the creative? 2: Success does not equal audience impressions.

Agency 100

Agency eBook Measurement Creativity 100

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 12) It allows you to be more creative.

Company 62

Company Software Crisis Management Agency 62

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) For example, if they’re a nightside reporter, when is it too late? So practice conveying a warm, energetic vibe.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48