Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. Influencers get smaller… with bigger impact.

Social Media 272

Social Media Trends Media Instagram 272

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. Some leading agencies have made changes.

Agency 100

Agency How To Survey Employee 100

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category. We call it a background interview because it is just that – an exchange to provide background for a future story. Unfortunately, those opportunities don’t always result in coverage.

Publicity 334

Publicity How To Agency Product Launch 334

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there. Yet, brands continue to use it regularly in their social content.

Brand 215

Brand Branding Instagram Video 215

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. This week I want to share some tips on how you can get interviewed in magazines.

How To 130

How To Pitching YouTube Advertising 130

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites.

Media 199

Media Interviews YouTube Hotels 199

Solo PR Pro

DECEMBER 5, 2023

For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice. This can be through starting a niche blog, course, podcast, or YouTube channel where you discuss industry trends, offer communication tips, or interview other professionals.

YouTube 99

YouTube Course Financial Education 99

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

ImPRessions - Crenshaw Communications

MARCH 10, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. Influencers get smaller….with with bigger impact.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

APRIL 11, 2023

Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content. Paid social media advertising is another route to reach a wider audience. For example, tech companies may build a giant robot or AI assistant and share it on social media.

Publicity 88

Publicity Financial Banking Social Media 88

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. So what was your favorite campaign? And, of course, Weber Shandwick that is everywhere!””. The firm I’ve started?

Agency 97

Agency Interviews Film Advertising 97

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. This is my first in series of interviews on the topic. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

MaccaPR

DECEMBER 17, 2014

The best examples of fem-vertising are the ads that invite consumers to join their brand in creating equal opportunity in our society. For example, Always’ Like a Girl campaign hits the mark on one of the oldest double standards between genders: tagging acts of weakness with the colloquialism ‘like a girl.’ Source: Dove ).

Interviews 61

Interviews Marketing Consumer Advertising 61

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. For his magazine stories, Smith needs three or four sources to interview, “but for our newsletter, one source is enough,” he says.

Media Relations 197

Media Relations Trends Media Newspapers 197

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Look at magazine covers for great hook examples. Those are their sponsors and they pay for the advertising. If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up.

Publicity 331

Publicity Television Local Pitching 331

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. These tips are designed for anyone who wants to stand out in applications and interviews for social media jobs.

Social Media 150

Social Media Media Case Study Analytics 150

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency. Custin said.

Crisis 167

Crisis Ethics Publicity Marketing 167

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. I’ll give you an example. So we put together a pitch related to that and she is being interviewed for NBC. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today! PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

Mindful Marketing

MAY 22, 2022

He maintains that these legal actions will make the companies mend their ways, stop false and misleading advertising, and ultimately give consumers a better idea of the food they’re eating. That’s why interviewers often ask job candidates things like, “Tell me about one of your weaknesses.”

Consumer 105

Consumer Advertising Advertising Corporate 105

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

PR for Anyone

JANUARY 28, 2024

For example, Erica suggests allowing retirees to stay connected on a part-time basis. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. But what about women who are looking for new job opportunities?

Employee 130

Employee Policies Creativity Company 130

MaccaPR

OCTOBER 2, 2017

Just like no marketer today should consider using images of fried chicken and watermelon in ads to appeal to African-Americans (Editor’s Note: See this Grapevine article on stereotype-filled advertising). I’ve had conversations with owners of Latino advertising agencies in L.A., What’s the #1 Hispanic Marketing transgression?

Insurance 74

Insurance Insurance Interviews Marketing 74

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ The easiest way to do this is pitching the local media.

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Submit audio to the producer that captures some of the sounds of the story, for example. Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. Suggest or use tools to help tell the story on air before the pitch.

Pitching 159

Pitching Radio Training Interviews 159

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Fuel

FEBRUARY 25, 2022

One of the most effective strategies when it comes to advertising your product is to sell it with statistics. For example, Value Penguin recently sent out a press release on the number of people who put children in car seats. Give Reporters A Chance To Interview Leaders. Don’t be surprised if your lead becomes their lead!

Product Launch 100

Product Launch Travel Interviews Writing 100

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

JUNE 28, 2023

Unlike traditional advertising channels, podcasts have a wide reach and are accessible to anyone with an internet connection. For instance, interviews with fashion designers can provide valuable insights into the creative process and the inspiration behind their collections.

Fashion 62

Fashion Brand Branding Case Study 62

Communications Conversations

MARCH 16, 2017

On the hiring manager side, the complaint I hear the most from friends and colleagues is a lack of clarity or depth in the resume or interview. For example, a candidate may say they have “strong experience with social media advertising tools”–but the hiring manager comes to find out the candidate has never used Power Editor.

Social Media 94

Social Media Media Interviews LinkedIn 94

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. But PR is not a substitute for advertising. Let’s face it, an agency search is arduous and time-consuming for both sides.

SEO 200

SEO Pitching Agency Exercises 200

Cision

JANUARY 21, 2016

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. To return to the roommate example, you may wear your roommate’s boots, but that doesn’t make you your roommate. By not advertising themselves, readers do the marketing and advertising for them.

Journalism 120

Journalism Brand Branding Content Marketing 120

Mindful Marketing

FEBRUARY 4, 2024

Here are examples of highway signs aimed at hilarity : Visiting in-laws? Schreffler has long been a vocal advocate for nonstandard messages on road signs, as over the years she’s seen many examples of drivers not noticing or ignoring routine signage even agtrt passing it repeatedly. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too.

Journalism 134

Journalism Media Relations Report Media 134

Ethical Voices

OCTOBER 24, 2022

But really, it’s every time and every day taking a look at those old reporter five Ws and an H and figuring out, yes, this could make a great PR story, but should I ask this person if they want to be interviewed? Should I push my client for them to be interviewed? Should I be pushing this individual to be interviewed?

Ethics 51

Ethics Interviews Advertising Advertising 51