Stephen Waddington

JUNE 29, 2021

These include employees, subcontractors (up to 65%), software and consumable items. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. It is becoming a lot harder to claim R&D on software. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Now, technology is making it possible to optimize earned media programs, just as it revolutionized owned and paid media before it.

Communications 185

Communications How To Media Measurement 185

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? You’d be wrong….

Publicity 163

Publicity Marketing Privacy Advertising 163

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Mindful Marketing

MAY 7, 2023

The 170-year-old jeans maker Levi’s recently grabbed headlines when it announced plans to increase diversity in its advertising by employing AI clothing models. However, if consumers believe a spokesbot is a real person, that added skepticism will never arise. But wait, there’s more! Learn more about the Mindful Matrix.

Technology 95

Technology Advertising Advertising Consumer 95

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. For the original blog, please visit here. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Stephen Waddington

JANUARY 10, 2019

The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. There’ll be a renewed focus on trust indicators for news and better labelling designed to help consumers decide what and who to trust. #2 But how many will join and pay? #8

Report 98

Report Journalism Privacy Enterprise 98

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. But depending on Facebook can essentially mean depending on a rented audience, especially if you haven’t built a brand-consumer relationship. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. And Opportunities to See (OTS) is just as outdated.

Measurement 215

Measurement Media System Tools 215

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? 2) Channels are interactive.

Trends 76

Trends Marketing Software Media 76

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Personalization: Powering intelligent consumer experiences. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Furrier: What was the moment in time that got you over the hump that got you to leave Oracle? That was the piece that clicked.”.

Communications 96

Communications Software Interviews Data 96

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

Marketing 74

Marketing Pharmaceuticals Policies System 74

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

The Stalwart Blog

JANUARY 29, 2015

One of the quintessential symbols in the technology industry. Apple has single handedly taken technology to another level, and developed a lasting reputation in our society. This new software is design to pretty much make your wallet obsolete. This software uses a relatively new technology called NFC, Near Field Communications.

Retail 60

Retail Software Mobile Technology 60

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Technology will evolve.

Real Estate 120

Real Estate Technology Data Agency 120

Cision

NOVEMBER 16, 2015

Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels.

Measurement 120

Measurement Resources Technology Examples 120

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. But not every business can afford the luxury of a crew of software engineers to design them. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Technology means continuous learning. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Marketing be nimble. Susan Kostal | Stet.

Marketing 169

Marketing Employee Content Marketing Training 169

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. And was narcissism correlated with the exploding use of digital technology? Can technology bring the generations together? So, we decided to find out.

Marketing 119

Marketing Fashion Technology Study 119

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

5W PR

JANUARY 25, 2018

This year more than 180,000 technology enthusiasts from across the world transcended on Las Vegas to experience what has come to be one of the largest conferences worldwide. Whilst technology over the last few years was applauded for being “smart,” that technology has now become not smart enough. Trends to Watch in 2018.

Fashion 60

Fashion Technology Trends Education 60

Shift Communications

JANUARY 2, 2017

For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. Peak Attention and Owning Audiences. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60