ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. Quality data has made better PR monitoring and measurement possible. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To build and enhance organisational reputation. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers. In five years, it has grown from 83,000 people and £12.9

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Reputation management is crucial. PR as arbiters of ESG.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets.

Ethics 111

Ethics Industry Publicity Analysis 111

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. PR is the most effective tool for reputation management. PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Wadds Inc.

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To build and enhance organisational reputation. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers. In five years, it has grown from 83,000 people and £12.9

Publicity 73

Publicity Ethics Training Education 73

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. Established television and radio networks often have a long-standing reputation for journalistic integrity and editorial standards in an age where trust doesn’t come easy versus their digital media competitors.

Radio 75

Radio Television Media Local 75

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. Chuck Gulden (@cfgulden) May 11, 2016. You can uncover key learnings about what is being said, and what it ultimately means to your brand’s reputation. The #NA14 Crisis. Social insights help brands make smarter decisions in a crunch.

Crisis 120

Crisis System Product Launch Reputation 120

Presspage

OCTOBER 12, 2017

The “S” is a security measure to ensure the safe and encrypted connection with a server. To prevent that, a security measure such as SSL can be implemented. This basically means that the connection with a server is safe and the data you are sending and receiving is encrypted.

SEO 74

SEO Web Privacy Google 74

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. The company aims to connect sources it has vetted – with journalists.

Media 108

Media SEO Analytics Analysis 108

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

JULY 12, 2016

Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms. Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it.

Television 120

Television Crisis Crisis Management Fashion 120

Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

NewsWhip

JULY 21, 2020

Measuring the flight to quality. the highest in the history of our data (starting in January 2016). He was a pioneer in the fields of recommender systems and reputation systems. Between February 10–21, the Mainstream Quotient decreased from 10.2% This mainstream percentage has trended a little lower (~10.5%–12.5%)

System 78

System Facebook Twitter Software 78

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. 2016 Global Copper Skillet Competition. Inspiring speakers who will provide you with powerful business insights.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 194

Writing Communications Marketing B2B 194

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Adobe (2016-Present). Honored to still be a #HootAmb. General Motors (2015).

Social Media 56

Social Media Conference Travel Internal 56

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. In the PR business, this is often the Holy Grail: measurement. Look for ways to measure the cost of leads compared to other programs. Do you have a communications strategy for 2016? Are there multiple related goals? Take the time to identify your main communications goals.

Strategy 40

Strategy Communications Real Estate Insurance 40

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices. When we last spoke it was about 180.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices. When we last spoke it was about 180.

Ethics 52

Ethics Training Financial Survey 52

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Norton's Notes

MARCH 21, 2017

How do you measure the success of your blog? I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner. The measurements are different some measure a view at 3 secs and some at ten seconds. Persistence is still a strong strength in media relations in 2017.

Interviews 35

Interviews Writing Blogging Social Media 35

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate.

Pitching 228

Pitching Agency Social Media Creativity 228

Deirdre Breakenridge

MARCH 23, 2016

Measurement. Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Earned (publications like The New York Times). Newswires (press releases). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 11) Corporate reputation suffers with bad experiences. “82% The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. Corporate Reputation ). Marketing Measurement Statistics. Proving Value ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Companies should lean into the areas where they can deliver measurable and lasting results. Why don’t you tell my listeners more about yourself and your career?

Ethics 73

Ethics Brand Branding Internal 73

Presspage

AUGUST 15, 2017

the importance of online reputation management. the importance of measurability. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. Which real, historical or fictional person or brand would you like to give a reputation makeover? I believe what is changing is the need to focus on data and measurement of programs and campaigns. Speech writing.

Energy 53

Energy Measurement Internal International 53