Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. Established television and radio networks often have a long-standing reputation for journalistic integrity and editorial standards in an age where trust doesn’t come easy versus their digital media competitors.

Radio 75

Radio Television Media Local 75

Wadds Inc.

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

NewsWhip

JULY 21, 2020

Measuring the flight to quality. the highest in the history of our data (starting in January 2016). He was a pioneer in the fields of recommender systems and reputation systems. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design.

System 78

System Facebook Twitter Software 78

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. We’ve been helping companies measure their ethical culture since 2016.

Ethics 70

Ethics Training Financial Survey 70

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. I would have never imagined this would become one key part of my brand and reputation in the industry and academy. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Adobe (2016-Present).

Social Media 56

Social Media Conference Travel Internal 56

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. We’ve been helping companies measure their ethical culture since 2016.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Deirdre Breakenridge

MARCH 23, 2016

Measurement. Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Earned (publications like The New York Times). Newswires (press releases). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. ” Or, “We thought that this was going to be a good thing for our brand community, but it’s not, because of this.”

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. The findings put some data around the trends in the PR community and the report is embedded nearby. The 7 Most Read Posts in 2018.

Content Marketing 60

Content Marketing Survey B2B Google 60

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I also appreciate the sense of community. Which real, historical or fictional person or brand would you like to give a reputation makeover? Speech writing.

Energy 53

Energy Measurement Internal International 53

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I measure my productivity and outputs in many different ways. It's like most things these days I'm in permanent beta mode, measuring and optimising as I go along. #23:

Writing 114

Writing Social Media SEO Blogging 114

ImPRessions - Crenshaw Communications

APRIL 26, 2018

Since 2015, NFL ratings have declined 8% in 2016 and almost 10% last season. Reputation and ratings are down, yet profits continue to rise. Clearly, the league’s reputation management has moved beyond its annual kids’ “Punt, Pass, & Kick” competition. Is the league too big to worry?

Reputation 136

Reputation Corporate Crisis Construction 136

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Practice includes research, planning, content, and measurement, in addition to media channels.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Audiences fragmented into smaller online communities around shared interests.

Marketing 168

Marketing Employee Content Marketing Training 168