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Technology and PR: What’s Changed Over the Years for the Industry

Prowly

The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today?

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7 #PR Lessons in 2015

Deirdre Breakenridge

Can you believe it’s December and 2015 is coming to a close? Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. In 2015, I’ve met amazing professionals who have surfaced in my career and life. I accomplished my 2015 show goals. Here are the 7 lessons: 1.

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Create New Social Media Rules for 2015

Shift Communications

With so many changes to Facebook alone, and now that we’re in the midst of our marketing plans for 2015, it’s time to tear that rule up and take the time invested in marketing efforts, including social media, to create better and fewer content pieces while focusing on discussion-driven and based content. Chel Wolverton.

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

How do you use the data to make changes in your business and marketing that are meaningful in 2015? When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Suppose you’re trying to formulate a 2015 SEO strategy. Vice President, Marketing Technology.

Analytics 155
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Will 2015 be the year wearable technology brands enter the national health debate?

PR in High Definition

This year has been the year of wearable technology with Google Glass going on sale and health wristbands like Fitbit tipped to be one of this Christmas’ big sellers. In the case of the Fitbit, the technology that’s […]. The post Will 2015 be the year wearable technology brands enter the national health debate?

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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. What drives conversion? -

Trends 135
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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.

Crisis 133