Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Communications Conversations

DECEMBER 4, 2020

And influencers were starting to work more closely and frequently with brands in the market. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. Facebook was purring along.

Corporate 139

Corporate Blogging Banking Measurement 139

Cision

MAY 26, 2017

How do you help brands create communication that inspires action? What is one thing most brands are not doing but should be? It’s great to see brands embracing the culture of others. These groups are made up of professionals with various levels of expertise who are eager to network with brands.

Analytics 227

Analytics Measurement Pitching Travel 227

Stephen Waddington

JANUARY 10, 2019

That said Twitter is a good place to seek out real-time information on an organisation, brand, market or issue but data should be filtered against your audience profile, and cross referenced against other data sets. A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. Assets can become liabilities over time.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Cision

NOVEMBER 10, 2016

It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign. Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image.

Data 292

Data Big Data Strategy How To 292

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Value comes from more coverage and measurable results. About half of all PR pros say sourcing more coverage (49%) and producing measurable results (49%) are ways they can increase value within their organization.”. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%).

Survey 81

Survey Corporate Communications Financial 81

Communications Conversations

JANUARY 8, 2016

To level set, think back to 2010 for a second. Brands would jump in. At least not nearly as frequently as they did in 2010. So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter. What are brands doing? Am I right?

Twitter 60

Twitter Customer Service Measurement Brand 60

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Leverage the “Underdog Effect”. Is an underdog narrative important to your audience’s psychographics?

Marketing 180

Marketing Skype Customer Service Brand 180

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. How is public relations measured? It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Notified said it can now monitor brand mentions on TikTok. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. I figured since Clifford Krauss’s clumsy attempt on behalf of The New York Times to dig up sources for the Toyota recall back in 2010, journalists would be more comfortable with the medium.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. By 2010, three decades later, there were four PR professionals for every journalist in the U.S. Are we seeing the demise of the traditional newsroom in favor of more automated measures? It’s hard to believe.”

Company 111

Company Media Journalism Report 111

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? Let us take a look.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

NOVEMBER 11, 2017

If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Brands should strive to be a trusted source that answer questions quickly. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. 3) Marketing assumption: influencers can be purchased .

Study 64

Study Marketing B2B Apparel 64

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Cision

JUNE 3, 2015

Not every brand has a celebrity athlete like Kelley O’Hara to promote their message, but they can use the tips and tricks Miranda and her team have implemented in making chocolate milk such a hit among professional and aspiring athletes. Want to expand your brand’s reach? That's #WhyRunningRocks [link] https://t.co/sqigXP0Fm2.

Instagram 120

Instagram YouTube Twitter Social Media 120

Waxing UnLyrical

DECEMBER 20, 2011

Children (particularly those tall enough to reach the cookie jar on their own or “jarrers”) have become bored with our brand. Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. For them, Christmas has lost its “wow.”. Goals and Objectives.

Communications 66

Communications Analysis Print Meeting 66

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Host a themed party or event that aligns with your brand and values.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. Generally, I’m pretty optimistic about these new tools for PR measurement. Fjord- All-In-One from Meltwater on Vimeo.

Internal 63

Internal International Data Media 63

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. I got up and asked them, “if that’s the case, why do we need PR agencies?” Thanks, Maddie and Lindy, for stopping by!

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? In fact, I would guess far less than half will. Maybe less than 10%.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!) It was fun.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? But how do they measure and evaluate? How and where can your consumer touch your brand?

Travel 79

Travel Case Study Creativity Advertising 79

Cision

JUNE 22, 2015

Instagram began as a mobile-only, iOS-exclusive app in 2010, seven months after the image-sharing app Pinterest launched. Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 07 percent). 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

DECEMBER 7, 2010

December 7th, 2010 Tweet In India, if you meet someone for the first time you are more than likely to be asked a question that roughly translates to, “What is your good name?&# It’s a name they feel comfortable being associated with. | Waxing UnLyrical -- Topsy.com says: December 7, 2010 at 8:27 am [.] Amrit Pal S.

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. I can go into other examples, but… you get the point. link] [link] [.]

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

OCTOBER 27, 2015

Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact. What many call “demand generation” is measured in “leads.” Research suggests buyers are engaging more and more content prior to making a purchase.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. And they’ll be using the right metrics to measure their success. Most such organizations do not have the answer.

Radio 40

Radio Mobile Media Sports 40

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Delegating email with Gmail , from Duct Tape Marketing. This could come in handy. India’s Twitter , from Inc.com.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 19, 2010

While Im not familiar with Kpop, this case probably has multple applications to companies and clients who deal with similar defamation issues with regard to their or their products brands. Good point to include traditional or mainstream media in the mix, as social media can reach many, but not all stakeholders. These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40