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Gen Z Marketing

Ronn Torossian

Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010. Some of the findings were anticipated and, as such, were […].

Marketing 195
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196
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Creating Successful Personal Care Brand Marketing Campaigns

5W PR

Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. That meant appealing to a younger target audience was going to take some rebranding, and the brand had to change its image. It did this successfully with a bold marketing campaign.

Brand 88
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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. Public service broadcasters and traditional news brands engage less with Gen Z audiences, risking future relevance. The work was funded and published by the CIPR Research Fund.

Study 111
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Generation Alpha is next, & the most diverse yet—how brands can start preparing now

Agility PR Solutions

Move over Gen Z, Generation Alpha is coming over the horizon for brands and businesses. This latest batch of humans—children born after 2010—is already identifying “all people being treated fairly no matter what they look like” as one of the top issues they care about in today’s world.

Brand 79
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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. For brands looking to connect with this tech-savvy and diverse generation, understanding their unique characteristics and preferences is essential for marketing to Generation Alpha.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Brand trust isn’t discretionary. Research data offers a more objective view.