Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 177

Reddit Software B2B Technology 177

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And, if that’s the case, why would brands want to interact there?

Twitter 60

Twitter Brand Branding Tools 60

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. “Do you offer solutions?

Creativity 98

Creativity Communications Instagram Interviews 98

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. What did you learn from that experience?

Local 120

Local Retail Newspapers Sports 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

wiredPRworks

FEBRUARY 11, 2019

But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. Or, if your brand’s story is boring and easy to tune out, you – and your brand – are in B-I-G trouble. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

wiredPRworks

FEBRUARY 14, 2022

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. Her podcast, Growing Social Now, launched in 2021.

Social Media 52

Social Media Trends B2C Media 52

Doctor Spin

MAY 30, 2023

The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. Risk management. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Mindful Marketing

APRIL 10, 2021

Conceivably, the suit’s maker also would like its aftermarket products purchased for higher prices because such resale value reflects favorably on the brand, not unlike the way higher vehicle resale prices benefit automobile manufacturers’ brands. of trading volume on the New York Stock Exchange (NYSE).

Financial 65

Financial Banking Retail Sports 65

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Corporate communications. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Community relations. Direct advertising. Event planning. Fundraising. Government relations.

Public Affairs 40

Public Affairs Internal International Community 40

wiredPRworks

FEBRUARY 23, 2018

Are you looking for a social selling speaker, consultant or trainer to help you improve your branding, sales and customer experience relationships? Attendees of the event will be association/non-profit and corporate and special event planners, third party meeting professionals and various industry suppliers. on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

Doctor Spin

JANUARY 17, 2023

Likely first mentioned in 2008 , solarpunk is a utopian expression of a sustainable and environmentally-friendly future. Solarpunk might offer inspiration for other brands who are thinking about communicating a vision of a future world that isn’t scary. Can we communicate a brighter future? Solarpunk is the answer.

Wikipedia 52

Wikipedia Energy Community Fashion 52

Communications Conversations

DECEMBER 8, 2022

Holly is now the vice president of corporate branding and partnerships at Polaris. Thomas in 2007-2008. And they were all with a pretty interesting mix brands–Guess, Fairview and the Minneapolis Heart Institute Foundation. Where is she now? What makes Holly’s journey so interesting?

Marketing 60

Marketing Leadership Creativity Internal 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

PR Conversations

APRIL 24, 2018

Which real, historical or fictional person or brand would you like to give a reputation makeover? Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain.

Journalism 79

Journalism Ethics Film Construction 79

ZudePR

JULY 27, 2016

Who wants to read about what you’re going to do “going forward” or the “thrill” (nay “delight” ) of some corporate semi-bauble. Not when you consider Microsoft’s rumoured to have offered 10 times that amount back in 2008. All brands that are different. Who wants people speaking at you like they're dictating a press release?

Google 60

Google Wireless Digital PR Meeting 60

The Hoffman Agency

APRIL 3, 2017

If there are two brands that my colleagues constantly associate me with, it has to be Disney and LEGO. Growing up, these two brands were etched in my heart, with many memories linked to their characters (Disney) and merchandise (LEGO). By Adele Soh , Senior Account Executive, The Hoffman Agency Singapore. Looking forward.

Transportation 28

Transportation Mobile System Video 28

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? Check out The BrandLab or contact Ellen herself at: 612-483-0167 and ewalthour@thebrandlab.org.

Marketing 48

Marketing Advertising Advertising Agency 48

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

FEBRUARY 3, 2015

1-You started your professional career at Supervalu back in 2008. How did working for academia differ from working for corporate America? It was a big shift moving from corporate to academia, but a really good one. I love how the landscape changes daily and how big brands can interact one on one with a consumer.

Interviews 60

Interviews Corporate Meeting Customer Service 60

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions. Without such generic principles, it would be difficult for global corporations or public relations firms to operate in different settings.

Reputation 52

Reputation Social Media Internal International 52

Bad Pitch Blog

APRIL 6, 2008

In honor of the brand’s 100th anniversary, Milk-Bone® is treating local shelter dogs to a celebration that is 100 years in the making by donating more than 40,000 pounds of Milk-Bone® dog treats to international hunger relief organization Feed The Children. For the last 100 years, Milk-Bone® has been the gold standard for dog snacks.

Local 40

Local Pitching Video Corporate 40

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Do you think brands will have less marketing power over customers as digital grows? Even at the start of University (2008) the marketing sector wasn’t nearly as well digitally adept as it is now.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Defamation is bad for business Defamation doesn’t just affect celebrities. He’d love to grab a gab on Twitter. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 77

Publicity Reputation Crisis Communications Film 77

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 118

Social Media Study Blogging Company 118

Ethical Voices

APRIL 2, 2024

I oversee all the communications, emergency management, and brand management. We also are working on the influencer series with corporate communications professionals, bringing their minds together so that way we could develop a playbook relevant to the mis- and disinformation issue. Lucie County Clerk’s Office.

Policies 62

Policies Ethics Government Leadership 62

Sword and the Script

FEBRUARY 16, 2019

By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing. Indeed, anecdotally, we’ve seen notable brands have been moving in this direction for some time. It’s not the only study to point to this trend. Give our services a try. Talk to Us !

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. .” #4: Deirdre Breakenridge (New Jersey, US).

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. However, journalists are few and far between.

Social Media 120

Social Media Video Agency Healthcare 120

Mark My Words

APRIL 6, 2018

While his unusual frankness has cemented his brand -rightly- as elder statesman his sage-like pontifications have not always been embraced by shareholders, many of whom would rather he just kept his head down and counted the beans. The memo from corporate PR is for CEOs is keep heads well below the parapet.

Crisis 60

Crisis Policies Corporate Facebook 60

Waxing UnLyrical

OCTOBER 3, 2016

After the unforeseen break WUL took, we’re getting back into gear with a brand new Social PR Spotlight! When the 2008 economic downturn put the “non” in the “non-profit” of the missions agency, I found myself in free fall and quickly parachuted into starting my own business. [Ed:

Measurement 100

Measurement Banking Agency Course 100

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. What we crave is for brands to take responsibility. They are not ideas that begin with the brand story and how it connects with to an audience.

Journalism 60

Journalism Wikipedia Film Interviews 60