Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

PR Conversations

OCTOBER 27, 2023

Let’s look at some of the main statements made by Jim during the 2008 interview and ask ourselves some questions: I dislike the term “targeted” publics. Jim Grunig (2008) Powerful and meaningful statement on the fact that we need to see the reality (also or mostly) through the publics’ eyes. “I

Exercises 70

Exercises Interviews Public Affairs Financial 70

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours. million albums.

Advertising 190

Advertising Advertising Radio Television 190

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And, if that’s the case, why would brands want to interact there?

Twitter 60

Twitter Brand Branding Tools 60

Agility PR Solutions

MARCH 30, 2020

Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years.

Reputation 91

Reputation Crisis Brand Branding 91

Agility PR Solutions

AUGUST 10, 2021

Andy England—who was chief marketing officer at MillerCoors from 2008 to 2015—is now CEO at Phillips Distilling, a Minnesota-based spirits marketer that under his watch is about to flood the […]. The post Packaging innovation is a great consumer buzz generator—just ask Andy England appeared first on Agility PR Solutions.

Consumer 148

Consumer Marketing Brand Branding 148

wiredPRworks

OCTOBER 16, 2018

Bold Personal Branding for Brave Women. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. The post Bold Personal Branding for Brave Women | Enhance Your Image & Influence appeared first on wiredPRworks.

Brand 40

Brand Branding Fashion Social Media 40

Stephen Waddington

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words.

Corporate 120

Corporate Employee System Journalism 120

Landis PR

NOVEMBER 7, 2022

While your competitors are folding under the pressure of the economic slump, you have a great opportunity to increase your brand awareness and brand presence by staying in the eyes of your prospects. Your audience’s increased engagement with your brand will build your trust with them and up your reliability, too. Conclusion.

Publicity 98

Publicity Journalism Company Study 98

Sword and the Script

APRIL 27, 2021

I look back to 2008 and 2009 and I think we had the priorities right. If you enjoyed this post, you might also like: Is Brand Building Becoming Cool in Marketing Again? There are new tools and shiny objects, but the fundamentals of marketing remain. Get your foundation right first, and build programs on top of it.

B2B 148

B2B Marketing Content Marketing Course 148

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

AUGUST 3, 2021

In 2008, the rock band Oasis launched their ‘Dig Out Your Soul’ album in an ingenious manner. Direct mail product sampling increases brand awareness and sales. The business can reach a larger audience with enhanced brand awareness. No one could deny the innovative twist in the campaign. Creative Product Sampling Techniques.

Strategy 88

Strategy Consumer Survey Creativity 88

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. A great example of this is Amazon.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

Flack's Revenge

SEPTEMBER 1, 2021

Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. The writer builds her argument by restating things that have been widely known for years, if not many years (there are shrinking newsrooms, fewer journalists, news cycles that are dominated by big news and brands, and increasing industry noise).

Writing 177

Writing Pitching Report Industry 177

PRSay

OCTOBER 6, 2022

When my business went through a downturn in 2008, I wrote my first book: “Everything You Ever Wanted to Know About Social Media.” I tried to replicate that experience in 2019 with my book “Branding in a Digital World.” Lesson 3: When things don’t go how you expect, be flexible and reinvent the situation.

System 157

System Exercises Groups Training 157

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Any brand should expect at least one crisis during the course of its lifespan.

Reputation 140

Reputation Crisis Social Media Google 140

wiredPRworks

MARCH 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Web 119

Web Transportation Social Media Community 119

Solo PR Pro

MAY 25, 2021

And I wanted to highlight those and discuss the implications for brands. And, they can follow their favorite sports teams, brands and celebs there, too. But, for brands, this opens up new thinking. What does this mean for brands? More brands will start to pick and choose their social platforms. Surprised?

Social Media 103

Social Media Report Pinterest YouTube 103

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

MARCH 10, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Creativity 98

Creativity Communications Instagram Interviews 98

Mark My Words

NOVEMBER 25, 2020

The 24-year-old former model has won the attention of high-end brands and Hollywood casting directors after landing the iconic role. She has been spotted wearing everything from edgy labels such as Miu Miu, JW Anderson and Richard Quinn to global brands including Valentino and Chanel.

Fashion 60

Fashion Film Instagram Brand 60

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

Communications Conversations

SEPTEMBER 12, 2017

.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. Three reasons: 1 — Brands aren’t conversing. According to a recent Spredfast report , a whopping 89 percent of brand mentions on Twitter go unanswered. But customers really aren’t having conversations with brands.

Retail 0

Retail Social Media Customer Service Twitter 0

Communications Conversations

FEBRUARY 18, 2022

However, no matter what timeline we’re looking at, there’s no denying the fact that the metaverse is looming–and many brands are jumping in quickly. And, there were more than a few commercials during the Big Game pumping metaverse brands and companies. Down the road, I look forward to exploring brand NFTs a bit more.

Fashion 60

Fashion Twitter Financial Brand 60

Wadds Inc.

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words.

Corporate 52

Corporate Employee System Journalism 52

wiredPRworks

APRIL 20, 2022

In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Get your copy of The New Rules of Marketing and PR. How did they meet?

Marketing 118

Marketing Social Media Trends Instagram 118

Shift Communications

OCTOBER 2, 2014

The 2008 recession hit toward the end of the year, quickly strangling marketing budgets everywhere. Lobbies with receptionists and welcome signs were transformed into bird sanctuaries, bus stops or whatever experience seemed most likely to demonstrate extreme immersion into and passion for a visiting client’s brand. Pete Buhler.

Creativity 141

Creativity Construction Agency Social Media 141

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Brands are going to need to rethink how they approach influencer marketing in the coming year. PR will increasingly become a critical driver in helping brands foster and maintain transparency.

Marketing 78

Marketing Employee Trends Study 78

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Mindful Marketing

JUNE 5, 2021

Häagen-Dazs has a history of authenticity, but the firm’s current ad campaign, which highlights people of color sharing what luxury means to them , comes across as artificial compared to the company’s own past social responsibility and branding, as well as to other organizations’ diversity initiatives.

Consumer 65

Consumer Retail Community Company 65

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

Stephen Waddington

SEPTEMBER 10, 2020

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. The economy is slowly recovering but the impact of COVID-19 has been brutal. in any quarter. There is no magic. The solution is an old fashioned one.

Agency 122

Agency Creativity Marketing Government 122

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Well, a number of brands have proved this isn’t necessarily the case.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times.

Study 93

Study Marketing Survey SEO 93

Reputation Us

MARCH 27, 2023

ESG can sometimes become good for the brand, but not foundational to company strategy. The survey found that customers — while feeling negative about companies they thought were greenwashing — gave a pass to those whose brand they held in high regard. Some have cast ESG efforts as “greenwashing,” “purpose washing,” or “woke washing.”

Reputation 78

Reputation Corporate Survey Employee 78

wiredPRworks

FEBRUARY 11, 2019

But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. Or, if your brand’s story is boring and easy to tune out, you – and your brand – are in B-I-G trouble. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66