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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Product roundups by other content creators. Find out how we simplify monitoring and measurement for brands and agencies. Wait, what is earned media?

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Monday Roundup: Standing Out

Waxing UnLyrical

It’s time to give you your weekly roundup. So if you’re looking to move from your Keds to your Manolos, the seven posts featured in this week’s roundup might help you do that. A surprising insight on social media measurement: Activity does matter. Image: pdbreen via Flickr, CC 2.0.

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The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019

Sword and the Script

A weekly post runs every Tuesday, because consistency matters. Occasionally, there is an additional roundup post on Saturdays , because I simply enjoy doing it. times more likely to publish new posts weekly or more. 7) PR Measurement: A Pulse Check on How Communicators Show Value.

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Sharon Pruitt via Flickr, CC 2.0 Komen for the Cure.

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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

This week’s roundup introduces you to some best practices for social media metrics. How to Measure PR and Marketing Outcomes on Snapchat. Why: “A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it…Social media is the same way.

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Monday Roundup: Smart Reporting

Waxing UnLyrical

Get a head start on the conversation with this week’s roundup. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. Couch Control: Measurement Therapy for PR Pros.

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Monday Roundup: Looking Ahead

Waxing UnLyrical

Get a head start on your end of year planning with help from this week’s roundup. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead. #someoneslowmedown!