Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? Many choose movies over books, many choose television episodes over movies, many choose Youtube clips over television episodes, many choose Instagram stories over Youtube clips. In the beginning, middle, and end, storytelling all comes down to matters of the heart. Is there a way to tell a good story?

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? Many choose movies over books, many choose television episodes over movies, many choose Youtube clips over television episodes, many choose Instagram stories over Youtube clips. In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Character Arc Pinch Point Plot Point storytelling element

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4 Skills All PR Pros Should Have

Critical Mention

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more.

Thinking Critically with Robyn Stevens

Critical Mention

I always remind clients it’s about storytelling. Interviews Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Media Relations Online Television Twitter YouTube

Timeless writing lessons from ‘Sesame Street’

PR Daily

The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling. You’ll find lots more on the Sesame Street YouTube channel , which now has 3,108 videos, 20.6

Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling.

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A venerated communicator shares hard-won wisdom from a remarkable career

PR Daily

Make good use of free editing software, too, and take time to gain skills from YouTube tutorials. Do you have the skills to produce an interstate video television interview for your CEO with video B-roll?

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more. For YouTube, consider the size requirements of your channel’s cover and profile photo as well as optimal thumbnails for each video.

It’s Okay To Be Smart (and 1,5K+ other Science Videos to Watch)

Doctor Spin

Quick Links Youtube channel: “It’s Okay To Be Smart” (240+ videos) Youtube channel: “SciShow” (1K+ videos) Youtube channel: “PBS Eons” (85+ videos) Youtube channel: “PBS Space Time” (180+ videos). In fact, I’ve watched so many, that it doesn’t make sense for me to watch those types of shows on traditional television anymore. Youtube channel: “It’s Okay To Be Smart” (240+ videos).

It’s Okay To Be Smart (and 1,5K+ other Science Videos to Watch)

Doctor Spin

Quick Links Youtube channel: “It’s Okay To Be Smart” (240+ videos) Youtube channel: “SciShow” (1K+ videos) Youtube channel: “PBS Eons” (85+ videos) Youtube channel: “PBS Space Time” (180+ videos). In fact, I’ve watched so many, that it doesn’t make sense for me to watch those types of shows on traditional television anymore. Youtube channel: “It’s Okay To Be Smart” (240+ videos).

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

The news was announced in a tweet: The 74th Annual Tony Awards, scheduled to air live on the @CBS Television Network on Sunday, June 7th from Radio City Music Hall in New York City, will be postponed and rescheduled at a later date.

London Fashion Week goes digital and gender-neutral, business leaders weigh recession, and Getty Mueum’s Animal Crossing strategy

PR Daily

In an era of low-budget Zoom television performances from stars’ living rooms, leave it to Prince to bring a fully staged spectacle into America’s living rooms. “It’s He pulled it off again: Being the biggest thing on national television when nobody else can get on.

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

However, the damage was done: The Chinese Basketball Association suspended its partnership with the Rockets, announcing its state television wouldn’t be airing the team’s games. LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping. Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees.

Why and how to use IGTV for content marketing

PR Daily

RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. IGTV incorporates familiar elements of traditional television, hence the name. As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends. The most significant difference between IGTV and YouTube? Video is king of today’s social media landscape.

The next generation won’t watch TV news–at all (and that’s a big problem for PR)

Communications Conversations

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!). Apparently, this YouTuber sold out this show in NINE MINUTES. This whole YouTube generation thing is definitely a thing now.

3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

Late Thursday, Ancestry pulled the ad from its YouTube channel, scuttled a TV airing schedule and late Friday offered more information about the thought processes behind the ad. Wired reported : In a statement to WIRED, Ancestry said it had removed the video from YouTube and was in the process of pulling it from television. The genealogy service issued a mea culpa following outrage over an ad that many said ‘romanticized’ slavery.

Why Advertising Isn’t Dead

Cision

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic.

How to use videos to juice your social media presence

PR Daily

She also adds that livestreams shouldn’t be considered the same way a live broadcast on television might be. For example, Vancouver Health decided to delete its YouTube channel and focus instead on Facebook ads because it couldn’t control the videos that viewers would suggest to them.

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Why Brands Need to Get Emotional

Cision

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. With more than 24 million views on YouTube, obviously the creative had the right effect.

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3 video errors to avoid on social media

PR Daily

RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. If your final video is going to be viewed on a computer or television, or shared on YouTube, you should most likely shoot in “landscape” (that is, with greater width than height). Not every video you post on your social channels must have Oscar-worthy production values.

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Snap’s original videos aim to hook viewers without a time commitment

PR Daily

Reuters reported : The serialized shows will have new episodes daily, and include a documentary series called “Growing Up is a Drag,” about the coming-of-age of teenage drag stars, produced by Bunim/Murray, the production company behind the hit reality television show “Keeping Up with the Kardashians.”. But those metrics aren’t comparable to traditional television ratings which, again, makes them hard to value. Both Instagram and YouTube.

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To Break the Glass Ceiling, Simply Blow it Up Blockbuster Style

wiredPRworks

Now, before you roll your eyes and click off to look at cats dancing on youtube, hear me out. Instead, we have a history of storytelling where women who have any personality at all are punished severely for it. While in school, she was selected as the General Manager of Trojan Vision, heralded as the Best College Television Station in the World. Currently based in Los Angeles, Brooksbank is the writer of several feature films and a television pilot.

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You can’t get better than a PR quickie

Mark My Words

Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for. Within its first week the youtube has been viewed over 600,000 times and it’s been picked up by the Mail Online. As newsrooms shrink and the opportunity for communicating across owned channels and social media grows the hubris of these ‘brand storytellers’ seemingly knows no bounds.

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Tell Longer Stories

Doctor Spin

I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated). An episode is arguably much shorter than a full-length movie, but the actual storytelling spans across seasons instead of minutes. of mine is to watch Let’s Play walkthroughs on Youtube. In-game storytelling has seen such a tremendous development over the last couple of years.

Why Brands Need to Get Emotional

Beyond PR

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. With more than 24 million views on YouTube, obviously the creative had the right effect.

We Love Long Stories

Doctor Spin

I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated). An episode is arguably much shorter than a full-length movie, but the actual storytelling spans across seasons instead of minutes. of mine is to watch Let’s Play walkthroughs on Youtube. In-game storytelling has seen such a tremendous development over the last couple of years.

Tell Longer Stories

Doctor Spin

I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated). An episode is arguably much shorter than a full-length movie, but the actual storytelling spans across seasons instead of minutes. of mine is to watch Let’s Play walkthroughs on Youtube. In-game storytelling has seen such a tremendous development over the last couple of years.

Tell Longer Stories

Doctor Spin

I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated). An episode is arguably much shorter than a full-length movie, but the actual storytelling spans across seasons instead of minutes. of mine is to watch Let’s Play walkthroughs on Youtube. In-game storytelling has seen such a tremendous development over the last couple of years.

9 PR lessons from ‘Best Picture’ Oscar nominees

PR Daily

Though we might not be able to directly relate to Ryan Gosling’s experience as a struggling jazz pianist or Dev Patel’s quest to find his lost family, here are lessons from their characters’ journeys that we can apply to our own role as professional storytellers. In PR, if you have a strong message, you can similarly adapt it in order to reach audiences through a variety of channels—whether it’s through a blog post, YouTube video or other means.

Tell Longer Stories

Doctor Spin

I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated). An episode is arguably much shorter than a full-length movie, but the actual storytelling spans across seasons instead of minutes. of mine is to watch Let’s Play walkthroughs on Youtube. In-game storytelling has seen such a tremendous development over the last couple of years.

Adele, Social Strategy and Brand Management Power

Solo PR Pro

He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . But when 919 million people (and counting) choose to watch a video on YouTube in less than four months, it’s as close to a sign of consensus that the Internet can get. In a previous life, Dan worked in television news, anchoring and reporting in Ohio, Iowa, Michigan and Tennessee.

4 reasons why your video failed—and how to fix it next time

PR Daily

It’s the loathsome nature of being a visual storyteller. In television, we look at the first seven minutes. YouTube is full of how-to tutorials for better production value from people like Peter McKinnon. The actual video , with a snappy headline and text description, captioned within YouTube or Facebook’s captioning function, all search-optimized, right down to the file name. . Mistakes are OK—beneficial, actually, as long as you learn from them.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. Among other digital marketing strategies, you’ll learn how to leverage social platforms like Twitter, Facebook, Google+, YouTube, Instagram, Pinterest and Vine. Digital multimedia has evolved yet again.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Automobile companies (and the military) are the largest advertisers on television. We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

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