article thumbnail

How to Choose a Press Release Topic for Small Businesses

PR Fuel

Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. You could set your business up for long-term growth and success as a result. Instead, you can develop a plan for brainstorming, writing, and distributing press releases.

article thumbnail

Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California.

Meeting 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A 14-year-old boy immersed in the press relations world

The Hoffman Agency

In 2015, two French journalists realised that schoolchildren from disadvantaged neighbourhoods, lacking a network, were doing their internships in small businesses where they sometimes became free labour. How to do media monitoring, the different types of publications and how to write articles of more than one page on the same subject.

article thumbnail

Why Earned Media is More Important Than Ever

Critical Mention

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113
article thumbnail

Managing the Challenges of Bad Publicity

Critical Mention

Both big and small businesses are subject to receiving various forms of negative comments and publicity. If your business receives negative publicity, whether you feel the statements are true or not, be sure to remain calm. It’s easy to get caught up in the moment and write an immediate response, especially on social media.

Publicity 105
article thumbnail

Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

article thumbnail

How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Work -> (Employers, Industries, Job Titles, Office Type). Hobbies and interests. Home and garden. Law, government, and politics.