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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. I saw that the media could be a lot more exciting than typing on a laptop,” he says. It’s such an insecure lifestyle, especially working in sports.

Meeting 131
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Why Earned Media is More Important Than Ever

Critical Mention

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113
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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

In the past, many journalists who left traditional news media migrated into public relations. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. So, what does it take to get into this exciting profession?

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Managing the Challenges of Bad Publicity

Critical Mention

Both big and small businesses are subject to receiving various forms of negative comments and publicity. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Think Before Reacting.

Publicity 105
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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients. We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”.

Agency 79
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Jordan has a true passion for communication and sports!

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Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. 21st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40