article thumbnail

How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO

Contently - Strategy

SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 103
article thumbnail

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Benefits of Combining PR and Marketing Efforts

Critical Mention

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO). The point above about earned media coverage directly ties into SEO as well. SCHEDULE A DEMO.

article thumbnail

Twin Cities PR This Week – November 7, 2014

Communications Conversations

Yep, that was Sarah Panus at Sleep Number (client) who got a recent promotion to senior manager-social and SEO. Gregg Litman recently left his long-time post at WCCO-TV to go work with and for former WCCO-TV sports reporter Ed Heil at Storyteller Communications. Nice work, SP! Another media member convert.

Sports 124
article thumbnail

7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Use Social Media for Storytelling. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. These include ones like #MotivationalMonday, #TuesdayThoughts and #WednesdayWisdom. High-performing hashtags like those will help increase your social media and brand visibility.

article thumbnail

Amplify Your PR Wins

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

article thumbnail

What is Tech PR? PR strategies that sell your tech brand

Prohibition

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Influencers can be people from the world of sports, fashion, entertainment or other industries, and companies can choose micro-influencers who have a loyal following to create engaging content.