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Behind the Headlines With Joanna Brahim

Cision

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

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Behind the Headlines With Brenda Urban

Cision

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. You’ve worked with some of the top travel and tourism brands. What did you learn from that experience?

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Satellite Media Tours: Are SMT’S Still Possible?

5W PR

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Other Factors: Factors such as media not wanting to travel to cover stories and the impact of competing political coverage were also mentioned as contributing to the difficulty in obtaining earned media. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 97
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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media.

Pitching 150
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239
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A Crisis Playbook for the Academy Awards

PRSay

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. Aside from presenter errors, a lot can go wrong on live television. Information travels quickly. But Stone said she kept her card. How could everyone screw this up?

Crisis 118