Contently - Strategy

DECEMBER 4, 2018

They need content to reference during the phone call, and even more content to send in a follow-up thank you email. We try to apply that principle to our own bottom-funnel assets, which can be printed out and distributed at events or shot over to potential clients as PDFs.

Case Study 101

Case Study Marketing Study Content Marketing 101

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Others now describe themselves as storytellers, content curators or narrators. Bloggers and commentators with opinions – often asserted with no underpinning to justify the position taken. They are right and everyone else is wrong.

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

ImPRessions - Crenshaw Communications

MARCH 29, 2016

Recently a client casually mentioned that his company was expanding its work in medical 3D printing, and this released a torrent of interesting story angles for writers who hadn’t covered the company previously. As we referred to in this post , these sections are often full of unexplored possibilities. Refocus on your audience.

Film 120

Film Print Storytelling Report 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. A quasi-personalized way of communicating goes a long way towards building trust.

Brand 160

Brand Branding Film Internal 160

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52