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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring.

Reddit 174
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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

The UK-based company operates 130 national and regional print and online media brands in the U.K., The platform also offers real-time insights into Reddit, which can be challenging to mine. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158
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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Examples: LinkedIn, Twitter, Reddit, Disqus, Mastadon, Discord Benefits: These sites attract an audience of their own, so assuming your target market is on a given site, it’s a chance to connect with the right people. Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts.

Media 102
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Reputation on social media – Comms must own it or lose it

NewsWhip

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Put yourself in the shoes of the team charged with managing this crisis. Imagine explaining trying to explain that to a time traveller from 2010.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online. Or making your spokesperson available not only to be interviewed by the press, but by a crowdsourced group on Reddit, as we recently did for a creative client?

Instagram 159
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12 Places to Find Relevant Content Ideas Now

Cision

There are even a selection of major social and news sites that you can search and aggregate within IFTTT (one that pops out as a huge content idea generator is Reddit ). Depending upon your niche there may be a lot of great ideas in print journalism – and as I found this weekend, topicality is not exclusive to online.

Google 120
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The Importance of Monitoring Your Brand

Prohibition

In addition to analysing the appropriate channels, ensure that you are tracking all aspects of your brand that may earn brand awareness and publicity.

Brand 62