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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Examples: LinkedIn, Twitter, Reddit, Disqus, Mastadon, Discord Benefits: These sites attract an audience of their own, so assuming your target market is on a given site, it’s a chance to connect with the right people. If you successfully build a following, it can be a great way to engage with a community and share ideas.

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Reputation on social media – Comms must own it or lose it

NewsWhip

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. The complexity of that new environment should be the great opportunity for communications professionals in the 2020s.

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The Importance of Monitoring Your Brand

Prohibition

Whether your brand serves a specific community or an entire nation, the above measure works perfectly for monitoring your brand. In addition to analysing the appropriate channels, ensure that you are tracking all aspects of your brand that may earn brand awareness and publicity.

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12 Places to Find Relevant Content Ideas Now

Cision

There are even a selection of major social and news sites that you can search and aggregate within IFTTT (one that pops out as a huge content idea generator is Reddit ). It has the added benefit of letting you know how your competition is communicating with and marketing to its customers. Newspapers and Their Derivatives.

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How do you do media monitoring?

NewsWhip

TV, radio, and print are still important sources of news, and brands can benefit from keeping a close eye on them. . Whether it’s a Twitter thread or a Reddit community, brands will know what the world is saying about them in real time, or what they were saying during a specified time period. Let’s take a look at each: .

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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? It’s such a great way to connect not only with reporters but fellow PR professionals and new communities.

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