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5 Benefits of Media Relations

Landis PR

An endorsement by a media outlet you trust adds credibility to policy issues also. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Supporting SEO Media mentions become part of your search results.

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Why Press Coverage Still Matters In PR

ImPRessions - Crenshaw Communications

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Positive press drives SEO. I notice that branding, digital marketing, or even SEO agencies say they offer PR or earned media. Here’s why.

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

We achieved this by: Identifying relevant publications that cover cannabis-related topics Gauging story opportunities for the cannabis industry Crafting compelling stories that align with audience interests Reaching out to journalists and editors with personalized pitches Offering value by sharing expert insights, data, or unique perspectives 3.

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Digital PR ? Link-Building

Doctor Spin

Digital PR is not link-building for SEO. But this is SEO, not digital PR. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” You need an SEO professional. How should these distinctions be made? Getting links is one thing.

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Link building tactics that are against Google’s policies include: Buying or selling links for ranking purposes Excessive link exchanges Using automated programs or services to create links to your site Gray Hat vs. But.

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5 KPIs that Showcase PR Value

ImPRessions - Crenshaw Communications

A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer. Domain authority is an important factor for SEO, and a single high-domain article can drive search results for months or even years. The coverage may appear online and is likely to come up in search results as well. Engagement.

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What Are Quality Links and How to Build Them

Buzzstream

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

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