Remove Measurement Remove Pitching Remove Policies Remove SEO
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5 KPIs that Showcase PR Value

ImPRessions - Crenshaw Communications

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

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Why Press Coverage Still Matters In PR

ImPRessions - Crenshaw Communications

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Positive press drives SEO. I notice that branding, digital marketing, or even SEO agencies say they offer PR or earned media. Here’s why.

SEO 227
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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62
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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62
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Blogger Outreach: 4 Questions Marketers Need To Ask Their PR Firm

Polaris

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. ” I’m not a high-profile blogger by any stretch of the imagination.

Policies 181
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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62
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What Are Quality Links and How to Build Them

Buzzstream

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

How To 71