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Top 20 Digital Tools for a Winning Nonprofit Strategy

PeakMetrics Insights

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Is the nonprofit’s website bringing in the right people? Google Analytics.

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4 Steps to Optimize Social Media Strategy

Stern + Associates

For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Other goals might include building engagement, increasing web traffic or generating sales leads. To start, we identify our clients’ 3-5 overarching business goals.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Are you a nonprofit? Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Q: How did the NYPL decide to start a blog program?

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Bringing Employees Back to Work Safely

PRSay

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Virtual meetings also help people working from home feel more engaged. Network and pursue new business virtually. Show empathy.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

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The Top 50 Social Media Influencers on Twitter

Cision

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. I’d link to the BI story, but it’s gated.